Tackle Guns May 2015

SAVE OFFLINE

Unique carp festival set for the summer p03

Order a Lincoln, win a trip to Las Vegas! p20

How specimen gear can make you money p34

MAY 2015

BRITAIN’S ONLY MONTHLY SHOOTING & FISHING TRADE PUBLICATION

TACKLE

& GUNS

HIS BRAIN’S ABOUT THE SIZE OF A

•• COINCIDENCE!? What he lacks upstairs, he makes up for with a black heart that won’t be content until every corner of the earth is subject to his terroristic chatter and undermining deeds. Prepare for battle. Know your enemy.

www.remingtonairguns.com/join.html

AIRGUNS Express XP Tactical

SERVING THE GUN, FISHING AND SPORTS TRADES FOR MORE THAN 40 YEARS

SPORTSMARKETING

TM

Commerce Way, Whitehall Road Industrial Estate, Colchester, Essex CO2 8HH Tel: 01206 795333 Fax: 01206 792679 www.sportsmk.co.uk [email protected]

Please visit www.sportsmk.co.uk for the Remington and Sportsmarketing catalogues and phone or email for your Trade Dealer Pack

FC_T&G_05_Sportsmarketing.indd 1

13/04/2015 15:35

MAY 2015

BRITAIN’S ONLY MONTHLY SHOOTING & FISHING TRADE PUBLICATION

Find out how...see pages 20-21

A

Unique carp fishing festival is unveiled

n all-new festival concept combining the social aspects of carp fishing with product presentations, demonstrations and even live music has been launched under the banner Carp In The Park. Set to take place on Saturday and Sunday, July 25th and 26th, at Billing Aquadrome in Northamptonshire, the event will feature some of the biggest names in carp fishing – both anglers and suppliers – with non-selling manufacturers being offered FREE ground space. The weekend is based around entertaining visiting anglers, with slide shows and Q&A

sessions involving the likes of Ian Chillcott, Adam Penning, Frank Warwick and Dave Lane, who have all confirmed their participation. Visitors will be able to sit on their chairs close to the giant outdoor bar and catering areas and watch all the action on a 12 sq m LCD screen, while exclusive access to two lakes and a stretch of the River Nene will allow for exhibitor demonstrations, rig-tying clinics or even ‘trybefore-you-buy’sell-throughs. In common with many festivals, the organiser – DHP Ltd – is looking to welcome a local band to the stage during the venture. The idea is to attract keen carp anglers and their families to stay for the two days, pitching

up in their own bivvies or tents, with low entrance fees to maximise attendance. Although the organiser believes that Carp In The Park will be a big success, to minimise risk for manufacturers they’ll be given ground space free of charge, enabling them to provide their own marquees and staff. In return they’ll be asked to organise an agreed attraction such as a Q&A session, casting demonstration, competition, bait-boat race or similar along with providing a raffle prize. Companies wishing to sell direct will pay a flat fee of just £500 per brand or £250 for baitonly firms. ➲ Continued on page 6. www.tandgmagazine.com

p003_T&G_05_NEWS2.indd 1

03

15/04/2015 10:28

COMMENT

John Hunter

Turning the rod world upside down

T

he world of rod building has been thrown into chaos this month with the loss of Zziplex founder Terry Carroll and questions over the future of Conoflex, ironically a firm that Terry helped set up. Terry was held in high esteem by everyone in the industry – his vision and determination, coupled with enviable casting skills and understanding of how rods worked, contributed greatly to the advancement of fishing rods and carbon-fibre blanks in particular. He has left a legacy at rod manufacturer Zziplex that looks set to continue in the capable hands of right-hand man Lee Islam. Sadly, though, his contribution to the founding of another key player in the rod-blank market – Conoflex – may end up lost in the mists of time. For reasons that have not yet become clear, the firm he started more than 40 years ago with Michael McManus is on the verge of shutting down. Indeed, a deadline had already been set for the doors to close at the end of March after a failed contingency plan, but, at the 11th hour, it seems that someone has thrown the company a potential lifeline. Whether this is enough to save the ailing manufacturer and restore it to its former glory remains to be seen, but it’s a real stroke of bad luck to see two rod-blank

p004-005_T&G_05_Contents+Measom.indd 1

manufacturers go through such tough times in the space of a couple of weeks.

Licence to shoot So we’ve finally seen a rise in shotgun and firearm licence fees… and thankfully common sense has prevailed on the part of the Home Office. As I write this the new fees have come into effect, with shotgunlicence fees rising from £50 to £79.50 and renewals from £40 to £49.The granting of a firearm certificate has gone up from £50 to £88, with renewals increasing to £62 (from £40). A registered firearm dealer’s licence has increased by £50 to £200. In some cases – for example where variations are required or where a licence is lost and needs replacing – the cost has actually been reduced! Given that the last price hike was way back in 2001 – and that initial discussion had suggested that the fees would be considerably higher – we can all breathe a sigh of relief that the evidence submitted to the Home Office by our governing and campaigning bodies and by dealers and shooters has helped it come to a fair appraisal of the situation. All of those who were involved deserve a pat on the back, and, at a time when our faith in the powers that be to support shooting needs restoring, this is good news all round.

John Hunter

Caroline Mandaracas

Editor

Business Development Manager

Tel: 01327 315412 Mob: 07990 542958 E: [email protected]

Tel: 01245 607231 Mob: 07738 457110 E: [email protected]

13/04/2015 15:56

CONTENTS

CONTENTS

MAY 2015

BRITAIN’S ONLY MONTHLY SHOOTING & FISHING TRADE PUBLICATION NEWS IN BRIEF 06 Tributes to rod maker Terry Carroll 08 Hawke Optics looks forward with rebrand 10 Dealers given boost over retail finance scheme 12 Cartridge-display manufacturer shooting ahead 14 Tackle Trailer firm backs angling coaching 16 Innovative Think Fishing e-mag proves a hit

REGULARS 24 Retailer Survey 54 Secret Shopper 56 Products In Focus 78 Parting Shot, by Sean O’Driscoll

FEATURES 20 Buy a Lincoln shotgun, win a trip to Vegas... 22 Tronix unveils plans for more success 26 Flying The Flag – Rhino UK 28 On The Market – metallic ammunition 30 Snowbee shows off 2015 gear 32 Viper brand set to take off this year 34 On The Market – specimen gear 36 Taska’s Sportex deal will help tackle retailers 38 Sporting Wholesale’s next generation 42 Flying The Flag – SAE Bait Developments 44 BA Blades’ big knife brands 46 Why Lure Lounge boasts the ‘Holy Trinity’ 48 Sonik Sports has the tackle market covered 50 Remington Model 1100 Competition Synthetic 52 Sensas showroom opens its doors 53 Take advantage of Omni Capital Retail Finance 72 Svendsen launches boat fishing equipment 74 Range Right is one-stop shop for shooting www.tandgmagazine.com

p004-005_T&G_05_Contents+Measom.indd 2

05

13/04/2015 15:56

NEWS POINT OF CONTACT Useful numbers for your business

Gun Trade Association (GTA) Tel: 01684 291868 Fax: 01684 291864 [email protected] www.guntradeassociation.co.uk

Angling Trades Association (ATA) Tel: 0333 577 9970 www.anglingtradesassociation.com

British Association for Shooting and Conservation (BASC) Tel: 01244 573000 Fax: 01244 573001 [email protected] www.basc.org.uk

Angling Trust Tel: 0844 7700616 Fax: 0115 981 9039 [email protected] www.anglingtrust.net

Countryside Alliance Tel: 0207 840 9200 Fax: 0207 793 8484 [email protected] www.countryside-alliance.org

Trade mourns the loss of Zziplex boss The tackle industry has been remembering Terry Carroll, the founder and boss of rod maker Zziplex, who lost a short but brave fight against cancer in mid-March. As well as being at the forefront of casting, holding British Records many times, and a highly successful long-range cod fisherman dating back to the 1960s and 1970s, it was as the rod developer and man behind Zziplex that he was best known for by the trade. Terry was the inventor of world-renowned rods, for both fishing and casting, and was one of those who worked on the first carbon-fibre fishing rods, defying the critics of the day to produce a range of items that continue to sell well today. Terry’s involvement with the commercial side of rod manufacture really began with Davenport & Fordham, where he produced designs that were way ahead of their time – indeed, the Super Surflite became a classic. He went on to found Zziplex with his wife, Barbara, in the spring of 1980, and, until relatively recently, every rod produced by the factory was made by Terry himself. His unique ability to combine casting skill and understanding with the use of modern blank materials to produce top-quality blanks was envied by many.

Terry Carroll’s casting skills contributed to the formation of Zziplex.

Such was his command of this sector that it wasn’t uncommon during matches to see up to 90 per cent of competitors using Zziplex blanks. Terry also partnered Michael McManus as they started up the Cono-flex rod company. Cono-flex was perhaps his bestknown venture, and with Mike as his partner the company grew from strength to strength.

Barbara issued a statement on behalf of her husband following the sad loss. It said: “It was Terry’s greatest wish that the company we started together should continue, and he made it his final project that Zziplex would continue after his death. Lee Islam, who has been Terry’s right-hand man for many years, will continue his mentor’s work.”

Carp In The Park event unveiled to trade ➲ Continued from page 3

Salmon & Trout Association Tel: 0207 283 5838 Fax: 0207 626 5137 [email protected] www.salmon-trout.org

Crimestoppers Tel: 0800 555 111 www.crimestoppers-uk.org

06

A limited number of retailers – nominated by a ‘brand’– will also be able to attend, with prices set accordingly.The only brands that will be available to buy over the weekend are those from exhibitors. Organising-staff member Dean Rothery explained: “All carp anglers love a social, so what better than being outside for the day and being able to bivvy up for the night and be entertained by some of the biggest names/brands in carp fishing? “With the help of our exhibitors, we’re planning on running plenty of interactive events and creating a real social event.

“We’re thinking: ‘Music festival meets the carper’.” Those attending can rely on the existing Billing Aquadrome security patrols that are used to dealing with large-scale events but will need to bring their own marquees and shedding (or hire it from the organiser). At present, the only power solutions available will be those that individual exhibitors bring in the form of small generators. ❱❱ To find out more, call Dean Rothery on 07866 721554 or e-mail [email protected]

www.tandgmagazine.com

p006-007_T&G_05_News+Vass.indd 1

15/04/2015 10:28

NEWS

Questions marks over Cono-flex Despite fears that rod-blank maker Cono-flex was due to close at the end of March, a dramatic last-ditch move has been made to secure the firm’s future. The company, which has been making rods in East Sussex for more than 40 years, looked set to shut its doors a month ago (March 31st) after a contingency plan, which had been running for several months, finally stalled. But as Tackle & Guns went to press, it’s emerged that an 11thhour proposal has been received to try to keep it going in some shape or form. However, more details were unavailable immediately because Aidan McManus and his team were still working on the details when contacted. At the same time

they were busy fulfilling the final orders on their books. Aiden told T&G: “Technically the company closed down at the end of March and we’ve just been finishing off the final orders after our previous contingency plan didn’t work. “However, immediately prior to Easter we received an expression of interest in keeping it going and are currently exploring that option, so everything is currently up in the air.” Cono-flex started as Carroll McManus in 1972 as a partnership between Terry Carroll and Michael McManus in Hailsham, East Sussex, moving to a purpose-built factory in Crowborough and adopting the now-household name.

• FLEXIBLE VASS-TEX 700 MATERIAL • DOUBLE LAYER REINFORCED KNEES • COLOUR: TITANIUM GREY WITH BLACK TRIM / NATIONAL TEAMS CHOICE

TroKar demos hook in anglers Demonstrations of the hi-tech TroKar hooks range went down a storm at The Big One tackle show, held in Farnborough on March 21st and 22nd. Well-known predator angler Gary Palmer was on hand to demonstrate the innovative hooks to anglers seeking to improve their softbait presentations. A full range of patterns was on show, including dropshot, swimbait, mag-worm, tube and weighted balanced swimbait. TroKar patterns are available for fishing the most delicate of softbaits right through to the heavy shads. Many are now available with TroKar’s advanced BARB bait-retention system that

helps protect softbaits against the rigours of continuous casting. Both Reuben Heaton and Eagle Claw products can be accessed via agents Martin Ford (north and Midlands), [email protected]; Adrian Dyer (east), adriandyer@rocketmail. com; Martin Howlett (southwest), martin@mhowlett365@orangehome. co.uk; Paul Norris (Essex area), [email protected]; and David Waite (London and southeast), davewaite@btinternet. com. Customers in Northern and southern Ireland, Scotland and the Borders region should contact the company direct on info@ reubenheaton.com.

VA700-70T Chest Wader RRP £89.95 (non-studded) VA700-71T Chest Wader RRP £97.95 (studded) VA700-72T Chest Wader RRP £107.95 (Vass mega studded)

GO TO

VASS-TEX.COM TO SEE THE VIDEO

PRE-ORDERS NOW BEING TAKEN FOR DELIVERY BY THE END OF MAY/EARLY JUNE

Gary Palmer demonstrates the TroKar hooks at The Big One.

Contact us for a visit from your Vass area representative

Tel: 01908 563804 / 561560

LIKE US ON FACEBOOK

• Next-working-day delivery • No minimum order • Low carriage-free amount • Carriage only £6.45 • UK head office & distribution • Ultra-reliable products • Unrivalled quality • Great dealer initiatives

p006-007_T&G_05_News+Vass.indd 2

15/04/2015 10:28

NEWS

Hawke eyes the future with rebranding Yvonne Jenkins will be marketing Deben and Hawke products.

Yvonne brings Deben to market In line with the Hawke brand launch, Deben Group Industries has strengthened its marketing operation and commitment to continue to grow the business profile through Yvonne Jenkins. Yvonne, who joins as marketing manager, has more than seven years’marketing experience across a number of industries, including professional service, tourism and automotive. She said: “I am thrilled to work in the industry with this established, market-leading optics manufacturer at such an exciting time in the expansion and strategic development of Hawke. My experience will allow me to grow awareness of the quality and value of the Hawke products to the end consumer, through focused digital marketing and key campaigns.”

Hawke Sports Optics has undergone a total brand review, resulting in a new look officially unveiled during IWA 2015 and introduced in the UK from May 1st. The new brand identity and website supports its evolution to a leading sport-optics manufacturer at the forefront of optical performance, with class-leading innovation and design. With the introduction of this new look, Hawke is also launching a range of top-class products, as well as realigning the complete line of sport optics to be easily defined for all market segments. The latest range, to be released throughout the year, will include enhanced products such as the Panorama and Endurance, with patented features unique to Hawke, to a collection including Frontier and Vantage. The new brand identity reflects Hawke’s commitment to provide the very best optics in accuracy, strength and precision with iconic design, exceptional engineering and unrivalled craftsmanship. Its website – www.hawkeoptics.com – which was launched in line with IWA, will seek to increase Hawke’s online presence and help to communicate the new brand with current as well as prospective customers. Chairman Paul Walker said: “It’s important that Hawke retains its established values but at the same time develops a new and modern identity; the rebranding will ensure that we get the right message out there. “We also feel that it’s important to let people know what Hawke stands for, and our new tagline of ‘Vision Accomplished’signifies the commitment to quality products.” Meanwhile, UK sales director Jamie Ransome added: “This is an exciting time for Hawke because we’ve continued to grow as a company. We feel that

during our time of growth it’s right to invest further into our marketing strategy so creating an even stronger brand presence. “We’ve worked closely with our customers to develop products and a brand identity that represents what Hawke is about, which is ultimately a superior product that our customers enjoy. “The rebranding and launch of the new website represents our ambitions and shows how the company has evolved to become a leading optical manufacturer.” For more than 30 years this leading optic supplier has been providing innovative, benefit-rich products to sporting men and women in more than 40 countries. Hawke offers a complete line of sport optics, from rifle, crossbow, shotgun, black powder and airgun scopes, to binoculars, spotting scopes and accessories, while also placing a premium on innovation and devotion to outstanding customer service. ❱❱ To find out more, visit www.hawkeoptics.com

Preston appoints as it marches forwards through Europe

Pascal Vermeulen joins Preston Innovations in Europe.

08

Multi-lingual industry expert Pascal Vermeulen is joining the Preston Innovations team as director – Europe, with the responsibility for expanding its brands throughout the continent. Pascal, who speaks Dutch, English, German, French and Italian, has spent his career in the tackle trade, having worked for Spro NV/Gamakatsu for the past 14 years. Previously he worked for Zebco Europe and DAM.

He will have direct oversight of the firm’s Dutch operation – Primo Distribution BV – and all its established distributors, while also directing the future expansion of the brands, European product and sales structure. Pascal said: “I am excited and ready to start this new challenge! I really look forward to continue to expand Preston’s premium brands and grow the business throughout continental Europe.”

Pascal will report to Jeff Pontius, but is also expected to develop close working relationships with Sara Oldham and the team in Telford, who continue to own the overall brand strategies. Jeff added: “Pascal makes a great addition to the Preston team. “He knows the European market extremely well and is ready to drive our growth there!”

www.tandgmagazine.com

p008-009_T&G_05_news+Ocean.indd 1

15/04/2015 10:29

NEWS DANISH QUALITY SINCE 1958

‘Shoes’ steps into Trakker role After recently moving on from Avid Carp, top carper Jon ‘Shoes’ Jones has walked into a role with the product development team at Trakker. Shropshire-based Jon brings a wealth of experience to the table, having worked in the industry for more than 15 years, spending the last five as brand manager of Avid Carp, having previously been events manager for the British Carp Angling Championship, while being a sponsored angler and consultant for both Venture and Pure Fishing. Trakker’s product development manager, Matt Quibell, said: “We have been admirers of Jon’s work

for many years, so naturally we are thrilled to have him on board. “Jon brings with him a huge wealth of product knowledge and industry experience and a proven track record of developing some of the most innovative products on the market. “His ability to think outside the box fits in perfectly with the Trakker ethos of being leaders rather than followers, and we are excited to have him as part of our product team.” ‘Shoes’intends to hit the ground running and said: “I’ve always admired Trakker products and to now have the opportunity to work with them is a dream come true.

ORIGINAL 500g PVC WADERS THIGH WADERS

CHESTT WADERS W RS

TRADE A E AD £16.65 .65 RRP RP £39.99 .99

TRADEE £23.255 RRP £49.999

SIZES AVAILABLE: ADULT: 4 - 15, JUNIOR: UNIOR UN OR:: 1 - 7

Matt Quibell (left) welcomes Jon ‘Shoes’ Jones to Trakker.

“I love designing and developing products, which makes me feel very lucky.Trakker’s design and attention to detail makes them stand out from the crowd. I’m going to challenge myself to come up with some great product ideas.”

DE LUXE 700g PVC WADERS THIGH TH CHESTT W AD RS WADERS WADERS TRADE TR RA £2 £24.90 24 RRP R £54.99 £54

TRADEE £38.855 RRP £79.999

SIZES AV AVAILABLE: ADULT: 4 - 155 ALSO AVAILABLE WITH STUDDED SOLE AND SAFETY BOOT

Kiddy set to grow up further There’s plenty happening at tackle wholesaler Kiddy over the coming months, with a new catalogue, strong brands and more launches. Since it was established in 1955, this wholly family owned business has become one of the leading independent suppliers of sea fishing tackle in the UK. Its personal, efficient service combined with very competitive prices compared with other wholesalers has stood it in good stead, as has its 50-plus years of experience, helping it create its own brands of sea gear specifically for UK waters. Its 2015/2016 catalogue contains its complete portfolio of items, including its award-winning in-house brands like Sidewinder, alongside well-known global powerhouses such as Savage Gear and Imax. The team is also offering the Japanese brand Nomura for the first time, promising absolute quality at great prices. The Sidewinder was voted Best Lure Brand 2014 by readers of Total Sea Fishing magazine, and more honours look set to follow. David Kiddy said: “We develop this range of gear with local commercial anglers based in Dartmouth and Plymouth, and their expert knowledge and advice has led to some fantastic items for this year.

“Don’t miss our superb Rattleback and Super Weedless Minnow lures – both fantastic complements to our range.” As if that wasn’t enough, the firm has also unveiled its latest inhouse brand, SeaTech. David added: “We’re delighted to be able to offer a whole range of equipment under our SeaTech brand for this year. Some highlights include our comprehensive range of terminal tackle and our superb SeaTech Outlaw reels and combo kits, which are fantastic value for this quality. Great packing and eye-catching colours complete the picture.” ❱❱ For more details, call 01803 293999 or visit www. kiddywholesale.co.uk

Armex continues to move ahead Shooting supplier Armex is gearing up for another busy year, following a successful IWA show. Umarex, which is exclusively distributed by Armex in the UK, launched its Walther Pro range of knives, multi-tools and torches, plus a Walther gun care Pro range suitable for FAC, airguns and airsoft alike, which is claimed to outperform anything currently available. There is also a new leveraction rifle – the Duke – a limited edition LGU plus three variants of the Colt Peacemaker pistols, among others.These are not due in until May but, at the time of going to press, half were already pre-sold. Armex has also been busy training gunsmiths from retail outlets. It launched the scheme last year and it has been proving very popular. The Birmingham firm is also moving into the mainstream market, with the Walther brand and its own Armex and Trueflight archery brands. Dealers can download the latest catalogue from www. armex-airgun.co.uk

COMFORT STRETCH 210g PU BREATHABLE • WINDPROOF WATERPROOF • 150% STRETCH

SMOCK

JACKET

TRADE £18.75 RRP £44.99 £4

TRADE: £19.50 RRP: £44.99

B ‘N’ BIB BBRACE TTRADE ££16.35 RRP ££34.99

TROUSER TRADE £12.45 RRP £27.99 SIZES AVAILABLE: XS - 5XL COLOURS: OLIVE • NAVY • ORANGE • YELLOW • ROYAL BLUE

WIND & WATERPROOF W LEISURE SUIT SIZES AVAILABLE: ADULT: XS - 5XL JUNIOR: 6-16 YRS TRADE £11.70 RRP £24.99 COLOURS: OLIVE OLI • NAVY • YELLOW • BLACK

TO BECOME A STOCKIST CALL MARK ON:

07796 425763

E-MAIL: [email protected] p008-009_T&G_05_news+Ocean.indd 2

15/04/2015 10:29

NEWS

Swift move for RUAG growth RUAG Ammotec UK is on the lookout for a new area sales manager for the south following the appointment of Mark Swift as sales manager for the company. The move is understood to be part of the company’s expansion of its UK sales force. More details on the job vacancy are expected in due course.

British clothing firm buoyed by IWA The collection of pure-wool tweed from British clothing expert Alan Paine proved a big draw for trade customers at the IWA shooting show in Germany. A spokesman for the firm, which takes its Country Collection to the giant trade event, said: “Overall we had a very good show and felt that the calibre of customer was extremely good. We saw many returning customers, who placed increased orders, and we opened seven new accounts. The latter came from Germany, France, Denmark and Sweden. “Our Compton pure-wool tweed collection (above) was still one of the main areas of interest for customers, in particular the new tweed colours for gents and ladies and the new ladies’ styles.” ❱❱ Call Alan Paine on 01623 522570.

10

Retail-finance option boost for dealers Dealers are set to benefit from new laws making it even easier to offer limited retail-finance options to their customers. The Financial Conduct Authority (FCA) has said that it no longer needs to issue authorisation to firms wanting to offer interest-free finance of up to 12 months. The new legislation states that a credit agreement will be exempt if it’s repayable by no more than 12 (monthly) instalments, is a borrower-lender-supplier agreement, for a fixed amount and that it involves no charges or interest or is secured on land. Tony Jones, director of ActSmart, the business-support organisation, said: “This is a fantastic opportunity for retailers who have ‘dabbled’ with the idea of offering their customers the ability to spread the cost but have been put off by the licensing-fee process in the past.” Businesses currently FCAauthorised and meeting these criteria should not cancel their authorisation unless their retail

finance supplier has confirmed that it has made the necessary system amendments to incorporate these changes. Retailers are recommended that if they operate on an interim permission that they proceed with their full authorisation before their ‘landing slot’ expires. If you don’t currently offer finance and only intend on offering nought per cent interestfree credit up to 12 months (as above), call ActSmart to start your application to offer retail finance.

While retailers no longer need FCA authorisation to offer this option, ActSmart and its partner V12 have created a wide range of product options which enable retailers to offer their customers different APRs and protect their margins. In order to fully utilise all the product options available, you will still require FCA authorisation, which costs £100. ❱❱ To find out more, call Actsmart on 0845 618 7256 or visit www. takeitoutdoors.co.uk

When the pub comes to you… A new concept in mobile pubs could help firms promote themselves at countryside events and game fairs. Pubs On Wheels is designed to bring the traditional pub out into the British countryside and can be hired by companies or brands looking to promote themselves at outdoor events. Essentially, the pub is driven to the event, set up and then dedicated staff serve customers and guests directly from the vehicle, which folds out into a raised bar and entertaining area; it can even be branded with your logo and corporate identity or used as an entertainment area, specifically designed to

meet your marketing requirements. In addition, each Pub On Wheels is also equipped with its own satellite Wi-Fi system plus a state-of-the-art QR-code-based

system for multiple quick-andeasy payments. ❱❱ To find out more, contact www.pubsonwheels.com

The Pubs On Wheels concept is great for corporate events

www.tandgmagazine.com

p010-011_T&G_05_news2+Viking.indd 1

15/04/2015 10:31

NEWS STREAMLIGHT SIEGE LANTERN

Archant’s shot at rifle market Specialist publishing house Archant has unveiled plans to launch a new magazine under the title Rifle Shooter. The firm says the new publication will feature the UK’s leading rifle experts along with stunning photography and design plus a wealth of indepth tests and reviews. The target market will include those going stalking, foxing, using rimfires, hunting abroad and those shooting at long range, among others. With rifle ownership said to be at a 20-year high and an increasing range of products being launched to this growing and discerning community, Archant claims there has never

been a better time to launch. Commercial sales manager Dan Chart said: “A natural progression for Archant, Rifle Shooter will complement our existing portfolio of leading shooting titles and enable us to offer a complete marketing opportunity across the whole shooting spectrum. “Rifle Shooter’s success will be determined by our ability to produce a better magazine than any currently available… better photography, better writers, better design and better reproduction. And better distribution and bigger print runs, to enable us to deliver this new magazine to more than 7,000 outlets nationwide.”

T O G S ’ IT L A V I V R U S

S T C N I T INS

RUGGED PERFORMANCE đ 340 lumens on high đ 12+ day run time on low đ Drop tested to 2 metres

Rifle shooters are to get a new magazine from Archant.

Country-clothing job on offer from Oxford Gun Co Oxford Gun Company’s busy and expanding shooting and countryclothing shop is looking for a full-time person to run its thriving clothing department.

The position Working front of house, you’ll be the first person that the shop’s customers see, providing a warm welcome and a strong first impression of the business, greeting customers as they arrive, understanding their needs and helping them find what they’re looking for. The ideal candidate will need excellent interpersonal skills, be friendly and approachable with a warm personality.

SURVIVOR đ Waterproof

VERSATILE đ 3 white light settings

đ Engineered to float đ Resistant to battery corrosion

đ Will hang anywhere đ Remove the top for direct illumination

RESCUE đ Shines in solid red đ Morse Code S.O.S. Signal lasts 18 days

THE INNOVATIVE SIEGE LANTERN The Siege Lantern offers decades of illumination innovation and is designed to get you out of any desperate situation. No matter what your coordinates the Siege has what it takes to help you survive. www.vikingshoot.com/streamlight

Opportunities to progress Once established in the business, the 40-year-old firm will encourage you to work towards a shop-managerial position. The standard working week will be around 40 to 50 hours; however, these will be flexible, and will include every Saturday plus the occasional Sunday and/or bank holiday. A competitive salary will be offered, reflecting relevant skills and experience. STREAMLIGHT IS DISTRIBUTED IN THE U.K. BY VIKING ARMS LTD.

❱❱ For more information, call David on 01844 238308 or send your CV and a covering letter to [email protected]

p010-011_T&G_05_news2+Viking.indd 2

Tel: 01423 780810 | Email: [email protected] www.vikingarms.com

15/04/2015 10:31

NEWS

The scent of success for repellent A brand-new odourless solution designed to protect against ticks, mosquitoes and most other biting insects has been launched. Belgian expert Kasper Tindemans, who is well known in the gun trade, is bringing the Sentz range of products to the market. Sentz Tick-Off is said to the best in class, with a proven protection time of more than nine hours. What’s more, it is totally odourless, so game won’t sense it, and it can be applied to skin, fabrics and even other animals, such as hunting dogs and horses, to protect them too. The solution is based on something called IR3535, a topical, synthetic repellent developed for long-lasting protection and which has been used in other sectors for more than 30 years. Biodegradable and similar in structure to naturally occurring repellents, it is said to be nontoxic, not irritating to the skin and highly effective. Meeting all international regulations, Sentz is now available as both an aerosol and a pump spray. Sentz Liquid Solutions is now looking for distributors in the UK. ❱❱ To find out more contact Sentz Liquid Solutions at info@sentzwaterproofing-eu or visit www. sentz-waterproofing.eu

12

Cartridge-display firm has designs on growth It has been a busy year or two for UK-based cartridge-display manufacturer and gift supplier TMB Designs, with increased product lines and the move to larger premises. The new facility gives Trevor Bailey the space he needs to hold a much larger stock inventory as his overseas business continues to expand. It’s a far cry from Trevor’s beginnings 15 years ago when he set up TMB Designs, producing a small range of cartridge displays from his garage in Pershore, Worcestershire. These were sold at country and game fairs and, gradually, as the range of displays grew, in 2005 the firm moved to a small unit on farmland just outside Pershore, giving it more space to introduce new ranges of shooting-related giftware, including engraved glassware and resin figurines. A change of direction in 2007 saw TMB Designs shift from retail to wholesale selling in the UK. It also meant that the company began to attend international trade fairs in the USA (SHOT Show) and Germany (IWA) and became the distributor for an American company, which added several new lines to its product range, including wall hangers, clocks and tin signs. Since then the portfolio has grown steadily and

in late 2014 it moved to even larger premises, which now give it the space to hold a larger inventory of stock, which has become especially important after TMB took on its own distributor in Moscow, Russia. Trevor said: “We now supply goods throughout the UK, Europe, USA and Russia.The cartridge displays and some other items are still handmade on the premises, so continuing the personal touch and attention to detail. We are still continuing to increase our ranges year on year, too.” ❱❱ To find out more call 01905 840022 or visit www. cartridgedisplays.com

Fin-Nor gets teeth into boat backing Zebco Europe’s highperformance Fin-Nor brand is sponsoring charter boat Bite Adventures out of Penzance (Cornwall). Skippered by Robin (Chippy) Chapman, one of the southwest’s most respected charter-boat skippers, it has a fantastic record of achievement, with up to 25 different species regularly landed in a day.

Indeed, last year it accounted for a 192lb blue shark – the biggest of the season in the UK. UK director Tim Wildermoth explained: “Having had prior experience of Fin-Nor quality and knowing how tough and durable the products are, Robin was keen that we would be his preferred sponsorship partner. “When we realised his excellent reputation and catches

of hard-fighting fish, including many Cornish records, we also realised that it was the perfect partnership for our highperformance brand. “We look forward very much to this coming season’s results and Bite Adventures’ anglers experiencing the quality and performance of Fin-Nor products in dealing with many more specimen fish.”

www.tandgmagazine.com

p012-013_T&G_05_News+Casstrom.indd 1

13/04/2015 15:47

NEWS

Frenzee plans expansion for 2015 After a successful 2014 season, tackle firm Frenzee says its growth and expansion plans are firmly on course as it caters for increased demand by expanding its sales team. Its aggressive stance on backing the retail sector seems to have paid off as account numbers have soared over the last 12 months. Popularity for the brand has shown consistent growth, with more anglers adopting its individual and original styles. Product development, as ever, is high on the agenda for Frenzee as the awareness to meet the demand of the everchanging market is realised. Andy Oldham from Rotherham joins to cover its northern territory. Andy is well known as a top match angler and will support Glyn Reynolds in retail sales.

p012-013_T&G_05_News+Casstrom.indd 2

He has been involved in product development for a long time and, with experience spanning 20-plus years, he understands the needs and demands of modern anglers.

Andy Oldham has joined Frenzee to cover its northern territory.

❱❱ Frenzee is forecasting another busy year, so to find out more about the current collection and future plans, call 01686 622400 or e-mail [email protected]

Sasta set for UK push Following a strong IWA show in Germany, Finnish clothing brand Sasta is set for UK expansion. Sasta’s sales director Juha Latvala told T&G: “The IWA show felt a little slower overall but, for us, it was extremely busy and positive. Outside of some of our key markets, we seem to be the ‘best kept secret of the industry’, as when people hear about our long traditions and see our products they are impressed. “Just based on IWA, we will be opening some new export markets for autumn/winter 2015/16. Alongside these, we are very focused on the relaunch in the UK as we have a very good reputation on the market among retailers and consumers and we want to rebuild those relationships.” To find out more contact Simon Parry on 01623 794449 / 07871 550003.

13/04/2015 15:47

NEWS

COAST gets tough with torch launches UK dealers should be on the lookout for the ultra-tough COAST Polysteel torches, due here in the next month or so. This year’s IWA Show in Nuremberg saw the US brand unveil its range of three hand-held torches offering classic features and super-heavy-duty construction. Each torch features highpowered CREE LEDs, a comprehensive five-year warranty, twist focusing from long-range spot beams to ultra-wide flood beams and COAST’s patented optics, producing flawless beam quality, with no shadows, rings, blemishes or dark spots usually associated with adjustable-focusing torches. The Polysteel name derives from the fact that each torch has a stainless-steel core, capable of withstanding the toughest and most demanding of working environments! This core is covered by a fibreglass reinforced polymer outer casing, specifically shaped for comfort and grip and made to withstand damage if or when dropped or subjected to impact. The three models – 200, 400 and 600 – are powered by 3xAAA, 4xAAA and 4xAA batteries respectively and can run for up to 35 hours on low setting. The super-tough design went through crushproof testing, including being run over by the caterpillar tracks of a full-sized earth mover/excavator, while drop tests included being dropped from the top of a ladder onto a steel saw table, and the waterproof test saw the models used to inspect tugboat lines in saltwater. The products are fully waterproofed to IPX4 standard, tested fully submerged to three metres for 40 minutes. All three torches will be supplied in COAST’s ‘try-me’ retail clam packs. ❱❱ Call BBB Investments on 01858 410551 or visit www.bbbleisureproducts.co.uk

14

Tackle franchise backs coaching scheme Tackle Trailer, the UK’s first fishing-tackle and bait franchise, is to sponsor the Angling Trust’s (AT’s) coaching programme for 2015. The company, which retails a range of fishing tackle and bait via bespoke mobile stores, will supply the AT’s regular Level 2 coaches with rods, poles, reels and luggage to be used at a series of game fairs, country shows and other events throughout the UK. Speaking at The Big One fishing show in Farnborough, Tackle Trailer director Steve Calder said: “We attend a number of shows during the course of a year, often exhibiting alongside the AT – so we’ve had the opportunity to watch its regular coaches, Phil and Rod, at first hand. “Both guys work tirelessly throughout each event, providing taster sessions on the feeder, float and pole, both to newcomers and, increasingly, ‘returners’ to the sport. “In a typical weekend, Rod and Phil will probably work with 60 to 100 beginner anglers, taking them through the basics and opening their eyes to the many styles of fishing, including coarse, game and sea, that are available to

Tackle Trailer will be supporting an angling-coaching programme.

them, and to the opportunities that invariably exist close to their homes.” In fact, during 2014 the team introduced almost 1,000 people to the sport – which is no small accomplishment given the downward trend in participation, among younger people in particular. With this in mind, during 2015 – in addition to the regular programme of shows and fairs – the AT will also be running a series of Family Fishing Days at various locations around East Anglia. Steve added: “Ultimately the

future of the sport is dependent on getting more people involved – be they pre-teens or pensioners. “So we’re really excited to be involved with the AT’s coaching projects. “We’ll also be encouraging our franchisees to support initiatives such as this on a local level, too. We’ll do whatever it takes to put fishing, in all its forms, back on the map.”

‘New’ is the colour for St George Sporting Fly-tackle supplier St George Sporting has much to offer dealers this season, as a browse through its new 16-page catalogue reveals. The full-colour brochure is packed with many top brands, including Airflo, William Joseph, Fulling Mill, Dr Slick, Abel, LTS, Flying Fisherman, Maxima, Gink and Zap, among others. Among the latest products on offer are Zap glue and silicone tape, NZ Indicator sets, William Joseph

luggage, fly cases, wooden fly-drying stands, plus the River Camo range from MFC and Fishskin tools. There are also five new items from Smith Creek, hand and foot warmers from HotHands and caps with removable sweatbands from Flying Fisherman. ❱❱ To get hold of a catalogue or to place an order, call St George Sporting on 01604 811801 or visit www. stgeorgesporting.co.uk

www.tandgmagazine.com

p014_T&G_05_News.indd 1

13/04/2015 15:48

NEWS

Daystate’s Tony Belas (left) congratulates Mick McTighe.

Winner on target for Daystate prize As part of Daystate’s proud sponsorship of the Midlands Hunter Series Winter League airgun competition, a prizewinner received a new Mk4 air rifle. Supporting the launch of the series since 2009, this year the company increased its sponsorship to reflect the series’ success and the great support offered by the organising team. To be entered into the ‘raffle’ to win this great prize, airgunners needed to have participated in at least four of the six rounds. Tony Belas from Daystate drew the winning ticket at the final round, held at Kibworth Shooting Ground, with the lucky holder being Mick McTighe, shown collecting his prize from the league’s Greg Hensman (pictured right).

Des Shipp gets anglers to ‘Think Fishing’ England international Des Shipp has joined forces with Daventry-based magazine publisher David Hall Publishing (DHP) to produce Think Fishing With Des Shipp, a new monthly HD video accompanied by an e-mag. Labelled as ‘the magazine for the thinking angler’, Think Fishing is aimed at match anglers (open or club) and pleasure anglers who are looking to delve a little deeper into their fishing to maximise results. Des revealed: “I’ve wanted to produce this type of product for quite a while. Until now the right opportunity just hadn’t come along, but when DHP approached me with the idea I jumped at the chance to be a part of the project. “With DHP’s background and pedigree in producing

magazines and videos, it was a no-brainer for me because I knew that the final product would be top class.” Dave Wesson, DHP’s multimedia manager, added: “When we decided to produce this, we needed the right angler to be the figurehead, and Des was the perfect choice. “After discussing the ideas of both parties, we decided to go

down a slightly different route with the theme of the video and e-mag. Des is a thinking angler and is very successful because he makes key, correct decisions during a match or pleasure session… and he makes them at the right time. “The only way to get into Des’ head and reveal his thought processes throughout a session was to actually follow him for the duration of a session and record everything he does, then explain why he changes baits, feeding, rigs or tactics at various times to keep his catch rate going. It’s a unique look into the mind of not just one of the best anglers in the UK but also the world.” Issue one of Think Fishing features a 57-minute HD video filmed at Tunnel Barn Farm in Warwickshire and a 46-page e-mag. The product can be downloaded from www.thinkfishing.co.uk for £2.99.

Airgun donation helps introduce youngsters to sport Firearms and ammunition distributor Edgar Brothers has donated seven air pistols, nine air rifles, riflescopes and airgun pellets to the Lincolnshire Small-bore Rifle Association (LSRA). Representing 30 shooting clubs across the county, the LSRA launched a project to introduce school, college and university pupils to target shooting and encourage them to set up school or community shooting clubs. It also works to increase participation in shooting and runs experience days for both able-bodied and disabled participants. To support the project, Edgar Brothers has donated Hatsan air rifles and air pistols plus six

16

Chiappa CO2 air pistols. It has also donated nine OPTI-10 3.9x40mm riflescopes, a footpump for the pre-charged rifles and more than 10,000 airgun pellets – around £3,750 at retail value. Lisa Riley, director of Edgar Brothers’ shooting sports and outdoor divisions, said: “We are delighted to be able support its work in this area by donating a range of high-quality airguns and equipment to ensure both the ablebodied and the disabled can participate fully in this great initiative.” LSRA development officer Dave Carter added: “We have had a tremendous reaction to the new project but until now it has been

hampered by lack of equipment.Thanks to the generosity of Edgar Brothers, we can now press ahead with our plans and work to increase awareness of and participation in the fantastic, social and rewarding sport of target shooting.”

The Lincolnshire Small-bore Rifle Association receive their Edgar Bros guns.

www.tandgmagazine.com

p016_T&G_05_News.indd 1

13/04/2015 15:49

EVOLUTION BRINGS ABOUT CHANGE! ARE YOU READY? NEW

The new Rotex RM8 bolt-action air rifle PCP air rifle giving you 180 full-power shots 8-shot magazine and takes a 232-bar fill Fitted pressure gauge and 200cc bottle

LGV

COMPETITION ULTRA

Sportive beech stock with height-adjustable cheekpiece Metal micrometer sight Barrel weight with Truglo fibre-optic sight Weight 9.7lb

PROUDLY MADE IN GERMANY

TSP £349.99

BEST IN TEST 2014

LGU

(SCOPE NOT INCLUDED)

TSP £224.99

AVAILABLE IN SYNTHETIC OR WOODEN STOCK

PROUDLY MADE IN GERMANY

TSP £234.99

NEW NE W

MASTER

Underlever construction with rotary piston Fixed barrel guarantees high and constant precision High level of safety by means of automatic piston safety High-grade beech stock with high cheekpiece

PROUDLY MADE IN GERMANY

NEW NE W

(SCOPE NOT INCLUDED)

PROUDLY MADE IN GERMANY

TSP £399.99

14in n power powe p ower stroke owe Radica Radical icall CNC-machined C camss Lightweight Lightweig eig stock/barrel Full barrel el pic picatinny rail Weight 6lb b ((bow only)

TSP £419.99

TERRUS The Terrus has been specially designed for the world’s most rugged conditions, from the Arctic tundra to the wilds of the rainforests. Made to be lightweight with superlative handling, the synthetic stock is made of special polymers to give it Recoil ResistTM properties. In addition, the unique ergonomic forend is designed so that your hand cossets the rifle and the user feels almost at one with the gun – it’s a truly unique feature!

14in power stroke Radical CNC-machined cams Lightweight stock/barrel Full barrel picatinny rail Weight 6lb (bow only)

NEW NE W

11in power stroke Adjustable rear stock Lightweight stock/barrel Full barrel picatinny rail Weight 4.5lb (bow only)

Armex Ltd, Field Sports House, 11 Andover Street, Birmingham B5 5RG, UK t: 0121 643 4900 I f: 0121 633 4990 I e: [email protected]

www.armex.co.uk Visit our Official Facebook fan page just search Armex Ltd

p049_T&G_12_Armex.indd 1

PROUDLY MADE IN GERMANY

12/11/2014 14:18

Bygone days Each month Tackle & Guns reflects on what was happening in the trade 35 years ago. We look back at May 1980… ❱❱ J Venables & Son’s Oxford gun shop was targeted by antibloodsport campaigners who glued and barred the store’s door locks, causing a two-hour delay in its opening one morning. ❱❱ T&G’s advertising manager Bill Gunn (opposite) retired after 45 years. While with publisher EMAP, Bill was Angling Times’ first on-the-road sales manager and also worked on Fishing Tackle Dealer, Sporting Gun, Trout and Salmon, Sea Angler and Target Gun magazines. ❱❱ The biggest talking point of the Shooting Sports Trust Show was the Manufrance Falcor Model 979 competition 12-bore shotgun, held here (opposite) by Oliver J Gower’s MD Roy Hawes. ❱❱ The Angling Trades Association revealed that tackle exports for 1979 grew by almost a million pounds in two years to £3,868,054, with the biggest markets being the Netherlands and West Germany.That said, imports had also risen to £7,695,089 for 1979. ❱❱ Browning announced that it was setting up its own company to distribute its guns in the UK

p018_T&G_05_Bygone Days+Bratton+BAblades.indd 1

after almost 80 years of being handled by L LePersonne and Co of London. ❱❱ Shakespeare unveiled a new promotional tool – a Formula Two racing car.The picture shows driver Peter Robinson and a model with (from left to right) consultants Ken Giles and Clive Smith, works manager John Coakes, general manager Trevor Beaumont and sales manager Ray Baker.

13/04/2015 15:50

FEATURE

Every Lincoln shotgun boughtt into stock by the dealer during the promotion will entitle them to one entry in the Las Vegas draw: the more guns they take, the greater the chance of winning the prize – either for themselves or to offer a member of staff or even a customer. We’re also offering a special additional margin during the promotion to ensure that we make the best contribution we can to the dealer’s till. The dealer’s sales assistants will be rewarded, too. We’ve teamed up with Red Letter Days, which organises experiences like hot-air balloon trips, driving a Ferrari or jumping out of an aeroplane, if that’s your kind of thing – basically, a whole host of different experiences to appeal to everyone. For every Lincoln sold we will allocate points.These can be accumulated towards an experience or simply spent on the High Street, at hundreds of retail outlets, just like a gift voucher.This is all administered through a dedicated website so it’s easy for sales assistants to track their progress, view their points and see what they can redeem them against.

Why are you doing this?

IK

We’re fully committed to providing dealers with the best ways to make a decent margin on a quality product. We’re also fully committed to Lincoln shotguns and are demonstrating this with a huge investment into this promotion, which we hope will benefit everyone in the retail chain. Most people say that Lincoln shotguns are fine, good value and reliable; we don’t need to change the gun, just increase the demand from consumer through to dealer. We also want to recognise the hard work that retailers put into helping us get Lincoln shotguns into the hands of shooters. How will this be communicated to

campaign through the specialist press and online. There’ll be a new Lincoln website where consumers can read gun reviews, view videos and gain the confidence needed to make the right purchasing decision. But we need the sales staff on board, too.The retail incentive scheme will encourage sales assistants to take a Lincoln off the shelf and talk to customers about the quality of the product and the great value for money it offers. Trade coverage will help us to get the dealers involved and we’ll be providing posters for display instore. We’re dipping our toe into social media and this should be a good way to keep people in touch with how things are progressing. We’d love it if dealers sent us pictures of their customers being handed their prizes – then we can get them up online to keep people excited and interested in the progress of the promotion.This also gives the retailer some press coverage off the back of our own extensive media promotion.

the trade?

What made Rothery choose Lincoln shotguns in the first place?

IK

IK

The promotion starts with the consumer.There’s little point in selling guns into dealers and them sticking on the shelf.To help build demand we’re running a huge advertising and promotional

We’re committed to bringing the UK gun trade quality products that are reliable and offer great value. Speak to any gunsmith about Lincoln shotguns and they all tell you the same thing – you

simply don’t see many problems with them. These are quality Italian shotguns, built to last and at very reasonable prices. We have a large range available in stock – including the smaller calibres – all available for next-day delivery. Dealers don’t risk losing a sale through long lead times and can achieve far better margins than many of the other brands of shotgun. Another thing dealers really like is the Lincoln’s scaled-down action – if you want a smaller-gauge gun you also get a smaller action, so the overall balance and feel of the gun is far better. It’s a great help with smaller shooters, ladies and the youth market, too, and makes the gun very popular in this space. How long have you been offering Lincolns and what has been the general reaction of dealers over the years?

IK

The Lincoln shotgun brand was owned by David Nickerson and, back in 2008 when we were first aware that this business was likely to be sold, we were concerned that Lincoln shotguns might disappear. Buying David Nickerson’s business enabled us to make an investment in the Lincoln brand and guarantee to the trade access to quality Italian shotguns from an English-owned business.

John Rothery Wholesale T: 023 9224 5350 E: [email protected] W: www.bisley-uk.com

www.tandgmagazine.com

p20-21_T&G_05_Rothery.indd 2

21

13/04/2015 15:51

FLYING THE FLAG

Flying The Flag A day in the field often ends with boots clad in thick mud and the dogs matted and wet with coats full of thorns. If you have to put everything in your 'immaculate' car, it’s time to contact Rhino UK! Keep your boot clean and tidy with Rhino liners.

There are options to protect the back of your seats.

Carp anglers will love these seat protectors.

R

h UK is the hino h result l off a collaboration between Richard Johnson and Gary Shields, who started out selling industrial sewing machines to the textile trade. After three years, following a decline in a once burgeoning industry, they decided to change direction and began to manufacture removable seat covers for tractors and cars. A positive response at shows and exhibitions saw demand for generic protection systems that were designed to fit most popular makes of vehicle rise, and a decision was made to branch out and offer a bespoke service for individually manufactured covers and boot liners. From small beginnings, Rhino UK evolved and now has a packed order book and increasing turnover, with demand for the huge range of products growing rapidly!

Perfect f fi fit

Made to last

Each bespoke order is put together by hand; time-served staff work to exacting patterns to produce a protective system that can be used in any vehicle. Patterns are cut using the vehicle manufacturer’s own designs, so each is guaranteed to be a perfect fit for your car, whatever it may be. All liners and covers are attached to the vehicle using strong, elasticated loops and self-adhesive Velcro strips, which combine to anchor each item in place and ensure it cannot be moved by restless pets or heavy, muddy clothing. Each boot liner also includes a bumper protector to guard your paintwork from scrabbling claws and this can be aligned to any paintwork or upholstery to provide a perfect match.

Rhino UK uses heavy-duty bonded polyester to make the covers, with Velcro seams and heavy-gauge stitching to construct a barrier system impervious to muck and water. Products are guaranteed for a year and each is easily removable and can be washed in a domestic washing machine at 40 degrees to remove any stains or bacteria. The boot liners are available in 12 standard colours, or can be colour matched to the vehicle as stated. They can be machined so that the bumper protector matches the door opening of any dog cage, a bib can be added to protect the front face of the rear seat, individual headrest covers can also be utilised and even a padded base can be inserted into the cover to provide comfort for weary dogs.

Gary explained: “The business has changed over the years as we’ve increased our range but we remain a small company with customer service as our first priority. We manufacture each order individually so, while we’re unable to supply immediately, you’re guaranteed a personal service and we take great pride in our products. We want our customers to be completely happy with any bespoke Rhino UK purchase!” So if you need to protect your vehicle, seats, boot space, pets and belongings, check out Rhino UK for the ultimate solution in barrier protection!

Rhino UK T: 01455 882999 W: www.rhinouk.co.uk

26 www.tandgmagazine.com

p026_T&G_06_FTF-rhino.indd 1

13/04/2015 15:58

p027_T&G_05_ASI.indd 1

15/04/2015 13:46

Onthemarket…

ON THE MARKET

Metallic ammunition

There has been much going on with the global ammunition industry of late, but concerns over shortages look like easing now, with some great choice.

I

n its March 2015 newsletter, the National Shooting Sports Federation, the trade association for America’s firearms industry, credits President Obama for being the best salesman for firearms and ammunition since Samuel Colt, and responsible for some $10 billion worth of sales. Much of that came in late 2012 and early 2013 when gun advocates were worried about potential gun control measures and rumours abounded that the government was stockpiling ammo, causing a run in the private sector. What was good news for American sales not surprisingly had a knock-on effect on the availability of American

28

ammunition brands in the UK, with many wholesalers struggling to meet retailer demand and customers left in short supply.

Good news for buyers That situation is now changing as Derek Edgar, managing director of Edgar Brothers, which distributes US-made Hornady ammunition, as well as Fiocchi ammunition from Italy, explains. “Obama hasn’t legislated against firearms as people had feared so we are now seeing the previous supply issue easing and the gaps we had in our range filling up again. People aren’t stockpiling ammo as much as they were, which is great news

for supply from the US to the UK.” Steve Way, associate director at GMK, which distributes the Federal, CCI, Speer and Sako ammunition brands, agrees: “The situation is definitely easing and at a meeting with Federal at IWA we were told that ‘Obamaitis’ is decreasing. The reason for the situation is twofold; Obama hasn’t implemented any bans and American shooters have filled up their home storage areas so demand there is slowing. So the situation here has improved considerably, especially for centrefire ammunition.”

Rimfire on the rise? Rimfire ammunition from the US is still in short supply

as Jeremy Rich, who runs commercial sales at Viking Arms, points out: “Obama’s antigun rhetoric resulted in the sale of more than 250,000 .22 pistols being bought, along with the associated ammunition, so that really does explain the shortage of rimfire ammunition we have seen, but yes, things are resolving and supply to the UK is now picking up.”

European success This is great news for Birmingham manufacturer ELEY, which has a reputation for top .22LR rimfire ammunition. Alongside its competition rounds, it has just launched two more ranges – Force and Contact.

www.tandgmagazine.com

p028-029_T&G_05_OTM ammo.indd 1

15/04/2015 10:32

ON THE MARKET

ELEY Force is a high velocity semi-auto .22LR round designed for power, featuring a new propellant utilising a distributed pressure curve that accelerates the bullet to a high velocity for greater knock-down force. Meanwhile, its Contact ammo is a subsonic semi-auto .22LR round designed with a softer sound and minimal recoil. The reduced recoil is said to deliver quicker sight picture recovery – important for the competitive semi-auto shooter. Not surprisingly, distributors with European ammunition on their books have seen an increase in take-up of these brands. Edgar Brothers, which was appointed exclusive UK distributor for the Fiocchi range of rifle ammunition in 2013, has seen sales of the brand rise. “UK rifle shooters have a choice of calibres, with Fiocchi manufacturing a range of competitively priced .22 LR cartridges for target shooting through to high-quality match ammunition for the competition shooter,” says Derek Edgar. “Sporting .22 LR cartridges are also available in subsonic and high-velocity rounds. This is high-quality ammunition at a competitive price and the fact that Fiocchi uses premium components such as Hornady and Sierra bullets is a great advantage.” Steve Way at GMK has seen an increase in sales of Sako ammunition from Finland: “It’s difficult to say how much demand has been created by retailers and how much by the end users but there has been an increase as people have switched to European brands. “However, now supply from the US is increasing I think the majority of shooters that use American brands will go back to them. Once a shooter has zeroed a rifle for a particular type of ammunition they are reluctant to change – they want hassle-free shooting and zeroing is timeconsuming and expensive.” The current big word for both shotgun and rifle ammunition manufacturers is lead. The shenanigans surrounding leaked e-mails said to come from Lead Ammunition Group chairman John Swift, combined with Norway’s repeal of a lead-shot ban outside of wetlands areas

ELEY has unveiled two more ranges, including Contact.

Derek Edgar distributes a number of ammunition brands, including Fiocchi.

has put the lead versus non-lead agenda firmly on the map. As a result, many rifle ammo producers are now producing lead-free rounds, catching up with their colleagues in the shotgun ammunition world. RWS, for example, which is distributed in the UK by RUAG, offers the Evolution Green bullet, with two bullet cores made of tin, and has recently introduced the RWS HIT (high-impact technology) round as a lead-free alternative for hunters who prefer to use nonfragmenting rounds. Lapua, of Finland, distributed by Viking Arms, offers the

Naturalis copper range in a variety of hunting calibres such as .308, 30.06 and 6.5x55. Sako’s Powerhead lead-free range has now been joined by the Sako Copperhead, both of which feature 100 per cent lead-free copper bullets, suitable for all hunting scenarios, while Federal offers the Vital Shok Trophy Copper round. In addition, .22 rimfire lead-free ammunition is slowly becoming available: Winchester produces the tin Varmint LF round while CCI offers a copper particle polymer mix nonlead .22 LR round suitable for plinking.

Ahead of demands Currently the lead-free market is being driven by demands from organisations such as the Forestry Commission, NGOs and the like, which perceive there may well be a lead ban on the properties and land they own or use – if not an outright ban. “It remains to be seen how the lead issue will play out,” says Steve Way. “However, if lead is banned that would certainly cause a huge amount of hardship in both the centrefire and rimfire markets.” As to future trends in ammunition? More non-toxic rounds definitely, and an increase in manufacture of faster, flatter flying rounds such as Hornady’s Superformance range that give increased muzzle velocities and great impact energy. However, the big future trend could be more to do with global markets rather than manufacturing techniques. Fluctuations in exchange rates between the US and Europe may well mean ammunition prices rise from 2016 onwards while an expected increase in the price of the raw materials used to make ammunition will almost certainly be passed on to end users. Whether that means shooters will once again start stockpiling ammunition remains to be seen. www.tandgmagazine.com

p028-029_T&G_05_OTM ammo.indd 2

29

15/04/2015 10:32

FEATURE

Snowbee’s sensational product range is unveiled This year sees Snowbee prepare for the new season with the best and broadest range of products ever, delivering prime sell-through at retail and extended, exceptional value to the consumer.

T

his year sees Snowbee prepare for the new season with the best and broadest range of products ever, delivering prime sell-through at retail and extended, exceptional value to the consumer. For years regular Snowbee retailers have enjoyed consistent success and demand, regardless of market fluctuations. This has been largely due to the company’s desire for sustained quality and value to the consumer. With new rods, reels and fly lines for 2015, Snowbee continues to push the popular performance merit of a ‘perfectly

30

balanced’ outfit for best results on all three, with the added benefit of an extra 20 per cent discount on all these when purchased together as the ‘balanced outfit’. All too frequently the consumer is faced with the dilemma of choosing the perfect outfit from all the options available, and, although they can appear correct in title across different brands, they don’t always work ideally together. So Snowbee continues to encourage the consumer to make one choice and know that they’re receiving exceptional value and quality that really does work perfectly together… why make it difficult?

Design and development

so, for 2015, after the successful launch of SFT, the company has now extended that technology to Since the launch of the Prestige produce a top-of-the-range SFT and more recently the Geo wading jacket too. nanotechnology fly rods in 2013 With a waterproof specification – the demand and reputation for of 20,000mm H20, the overall Snowbee rods has soared. garment is remarkably efficient The Geo Nano rods represent and breathable and two-and-a-half superb value and performance, times the waterproof rating of the and this year will see another three previous class-leading Prestige specialist trout fly rods, plus four clothing, a Snowbee stalwart for new ‘top-end’Salmon Spey and many years and still available. Switch rods added to the range. With similar colours and style as The company’s development the SFT waders and free boots, the has not only been limited to fly combination provides the angler rods, either, as the new titanium Deep Blue boat rods and Kuroshio today with immense all-weather protection and at real value when spinning rods have also made compared with branded products sensational impacts in their of similar specification. respective markets. Further items in the clothing Every new Deep Blue rod will range also include a ‘long’ now come with a new handle waistcoat, a chest pack, two hi-tech configuration and the latest solid titanium rings, making them among windproof breathable fleeces and high-quality softshell waterproof the most versatile and durable boat fishing trousers. rods on the market today. With the latest clothing and accessory ranges, Snowbee plans High comfort from to make every day at the waterside SFT clothing that much more special and There’s also an extension to last enjoyable. year’s successful launch of the SFT (Seamless Fusion Technology) breathable waders.The new technology in wader production, in the form of ‘stitch-free’welding Snowbee (UK) technology, reduces the age-old problem of leakage through failed T: 01752 334933 stitches or seams. E: [email protected] Returns on the SFT waders W: www.snowbee.co.uk last year were almost non-existent,

www.tandgmagazine.com

p30_T&G_05_Snowbee.indd 1

13/04/2015 16:02

Untitled-1 1

11/02/2015 23:37

FEATURE

Viper’s tactical approach to sales Thatchreed has a reputation for developing its own strong brands. Jack Pyke has been a revelation and now Viper Tactical is receiving the same treatment.

W

hen Bedfordbased shooting and accessory supplier Thatchreed unveils an extensive range of additional products to a brand, it’s a sure sign that it plans to develop that name widely. In the last few years its Jack Pyke brand has performed spectacularly, introducing innovative products, offering great value, delivering fast and efficient service and even unveiling its own camouflage patterns. Now the Thachreed team has turned its attention to its Viper Tactical collection, giving the brand a slight makeover, revealing a new logo and unleashing hundreds of new or updated items. Indeed, it has spent more than two years working on the concept and developing an entirely new collection of items, numbering more than 450 in total. Along with the new-look logo and a dedicated free retail catalogue for the brand (there’s also one for Jack Pyke), it all adds up to some compelling reasons to talk to Thatchreed. Thatchreed’s Glenn Lewis revealed: “The 2015 catalogue

32

features a large influx of new products, especially in the Viper Tactical section. “This now comprehensive range represents a huge amount of research, development and investment from us here, which we’re all very excited about. “Naturally, to run alongside the new Viper Tactical collection we have in place a very large marketing schedule that should push the brand forward and drive more sales to your retail outlet.”

Making a difference One of the things that Thatchreed is renowned for is its development of concepts associated with its

brands, and, once again, it doesn’t disappoint. For a start, the Viper Tactical brand is showcasing its V-CAM camouflage pattern, which has taken 18 months to develop. Indeed, the team was so keen to get it right that it actually delayed the pattern’s launch until it was 100 per cent correct, rather than making do with something that was close. Then there’s the brand-new, ‘registered’ Lazer Cut System, which is an innovative design and totally compatible with original ‘molle’ (modular lightweight loadcarrying equipment). The Viper Lazer Cut Molle System is a lightweight and innovative platform that allows the user to customise and alter items to their operational needs. Using the most advanced manufacturing techniques, the

Lazer Cut System is based on the firm’s strongest 600D Cordura, which is cut out on the most up-todate laser flatbed machines. It’s then reinforced with tough yet lightweight webbing sewn onto the reverse side, adding strength and durability, making for a compact, lightweight and hardwearing platform. Taking any Lazer Cut System product as a platform, a totally unique operational tailored setup can easily be achieved by simply adding or reducing compatible pouches and equipment. Combined with an extremely heavy marketing campaign taking place over the coming year, Thatchreed is certain that this will be a winner. This is especially so when you know that, as always, its products are fully stocked and ready to supply with its usual next-day service.

Thatchreed/Viper Tactical T: 01234 740327 E: [email protected] W: www.viperkit.co.uk

www.tandgmagazine.com

p032_T&G_05_viper.indd 1

13/04/2015 16:02

Onthemarket…

ON THE MARKET

Specimen fishing tackle Very much the Cinderella to carp fishing over the last two decades, specimen angling appears to be on the rise among the nation’s anglers, so be prepared.

I

n certain areas of the country, particularly those with a vibrant barbel river close at hand, sales of specimen tackle are said to be – in some instances at least – rivalling that of carp gear. With recent years seeing an explosion in barbel fishing, now quickly followed by the massive interest in all forms of perch fishing, it is obvious that more

34

anglers are becoming interested in specifically targeting different species – and often the larger specimens. Where once anglers would have had to make do with the best tackle that they could find, now many companies have recognised the growth potential here and have significantly ramped up their product offering.

Reel appeal While undeniably not as popular as their larger carp fishing cousins, smaller versions of free-spool reels have made something of a resurgence over the last few months, with several manufacturers launching innovative models ideally sized for the specialist angler. Shimano’s recent additions to the legendary Baitrunner stable

are sure to prove a big hit with specialist anglers. For launching big feeders to the horizon on large gravel pits, or for using higherdiameter lines when targeting big-river barbel, the Baitrunner X-Aero RA6000 is sure to work. Using the company’s Aero concept, which sees a noticeably larger spool mated to a standardsized body, this technology is said to significantly improve

www.tandgmagazine.com

p034-035_T&G_05_OTM spec gear.indd 1

13/04/2015 16:03

ON THE MARKET

casting performance and line management. Also utilising the same spool technology, alongside a host of other Shimano design features, are the Baitrunner X-Aero FA2500 and FA4000 models. These front-drag reels are the ideal size for smaller venues and species, from specimen stillwater roach right up to small-river barbel and chub. For the more price-conscious angler, the equivalent-sized Shimano ST level reels make a great starting point. Gaining a strong following among barbel anglers, thanks to its excellent build quality and great value for money, is Daiwa’s Emcast BR range of reels. Supplied with two aluminium spools and a choice of both single and double handles, this offering has rugged good looks and offers everything that the modern barbel angler could wish for in a baitfeeder reel. Owing to its oversized spool, the smaller 3500 model is ideal for chub and barbel fishing, handling the heavier lines often associated with modern barbel fishing with ease. Reels are a big part of many companies’ line-ups for 2015, with

With three new dedicated single-tip barbel rods, ranging from a 12ft 1.75lb test model, up to a 13ft 180g rod aimed at the biggest rivers, Korum is appealing to its strong barbel fishing fan base. There’s also a 12ft All-rounder, designed with a versatile Avon action for lines from 4lb to 12lb. Designed to complement its specimen rods are its Free Spools, understated matt-black reels in 6000 and 8000 sizes, with a quickdrag front clutch and fast-reaction free-spool system. The Korum brand is synonymous with innovative terminal tackle and this year sees several additions to the Xpert Rig range, including the Dura-Beads, which provide a strong all-metal connection between the main line and hooklength. Ideal for larger species where stronger lines are required, these connectors are sure to prove to be a big hit among barbel anglers.

Sitting pretty Following on from the huge success of its feature-packed Robo chairs, Middy has launched a collection of furniture eminently suitable for the specialist angler. The aptly named Eazi-Carry

Fox has a long tradition of supplying products specifically aimed at the specialist. Alnwick’s Greys also launching its popular GFR free-run reels in a specialist angler-friendly 40 size to complement the existing 50 and 60 sizes. Supplied with two aluminium spools and a strong graphite body, this is a strong contender at a great price point. Greys has also taken a large step into landing nets and handles for 2015. Available in both rubberised and free-flow meshes, these are ideal for specimens of all sizes and are perfectly complemented by the brand’s one and two-piece handles.

Xpert choice Korum is one brand that quickly comes to mind when thinking about specimen fishing and again it doesn’t disappoint for 2015. Following on from its Xpert rods some time ago it has launched several rods, filling a gap for the more budget-conscious angler.

chair is said to be lighter and more compact than the original Robo, ideal for the roving angler. To make transportation even simpler, Middy has developed the Eazi-Carry strap, which enables the system to be carried on the angler’s back. The strap system can even be combined with the Kodex Long Session Bag to create a complete hands-free carry system. With overnight sessions in search of specimen fish becoming increasingly popular, even on river fisheries, it is no surprise that many specialist anglers are adopting long-stay equipment initially developed with the carp angler in mind. This fact has obviously been recognised by many companies, who now see a part of their sales going to these markets. Nash Tackle is a case in point, having recently added lighter-testcurve versions of its innovative

Scope and Dwarf rods to cater for lighter carp fishing, as well as specimens. In lengths between 9ft and 10ft and offered in test curves of 1.75lb and 2.25lb, these are ideal for both the stillwater and river angler looking for the ultimate in mobility. With both the Scope and Dwarf concepts now rolled out to encompass shelters and luggage, sales of these products to specimen anglers are proving extremely buoyant.

Royale heritage Fox International has a long tradition of supplying products specifically aimed at the specialist. Its Royale Barbel Specialist rod range offers something for just about every situation the modern angler is likely to face, from a lightweight 1.5lb model, right up to a powerful ‘big-river’ 2.25lb rod. Its Duolite rods are likely to prove popular with stillwater anglers as well as barbel specialists and come in several permutations, including a 2.25lb model with both a solid tip and push-in quivertip, and 11ft and 12ft 1.75lb and 2.25lb twin-tip versions. Fox Supa Brollies are a common sight on specimen venues up and down the country and the latest FX Brolly Carryall is ideal for the angler who wants to travel light but keep their brolly with them at all times.

Boldly going… There are probably few specialist anglers who do not have a few packets of plastic baits from Enterprise Tackle in their boxes, and for 2015 the company has several new ideas that are sure to prove equally popular. Artificial corn has been a massive edge, catching vast numbers of specimen fish, including several record breakers. A collaboration between Enterprise and CC Moore has seen the classic corn now available ready flavoured with several equally famous liquid attractors. Slightly larger than corn, making them ideal for bream, tench and barbel, are the Imitation Lupin Beans from Enterprise – these cream-coloured baits will resist the attentions of even the most persistent ‘nuisance’ fish. Artificial worms have been popular and are now available in a novel Nite-Glo version that can be charged either in daylight or with the company’s UV torch. A bait that will certainly stand out as the light begins to fade. Meanwhile, Drennan International has unleashed its Supplex Fluoro, a 100 per cent fluorocarbon line available in 10 breaking strains, from 0.9lb right up to 10lb. With the original Supplex line now a permanent feature on many reels, this fluoro hooklength material is sure to find a receptive market. www.tandgmagazine.com

p034-035_T&G_05_OTM spec gear.indd 2

35

13/04/2015 16:03

FEATURE

Sportex more than a match for rod makers After spending many years out of the UK, European rod giant Sportex has finally returned with a little help from fast-growing specialist brand Taska.

Sportex’s Christian Rademann (left) with Taska boss Steve Tasker at The Big One show.

36

www.tandgmagazine.com

p36-37_T&G_05_taska.indd 1

14/04/2015 11:05

FEATURE

D

espite disappearing from the UK rod scene for a number of years, German rod manufacturer Sportex has been steadily acquiring a highly impressive reputation for itself across Europe. Now, though, it’s making a welcome return to these shores, aided by another name with a strong reputation – Taska – which will be looking to place a range of rods in key dealers across the UK, covering carp and lure fishing plus blanks to allow custom rod builders to design their own gear.

German engineering What makes Sportex’s rods so highly thought of is that every single one is an individual creation, rather than them being uniform rods ‘off the peg’. Each one is adjusted in length, action and component composition to suit a particular casting weight, distance and anticipated twist. All the rods are made with the best components in their class, such as original Fuji guides and the latest generation of Fuji reel holders, natural premium-class AAA cork, top-grade Duplon and a special lacquer paint that’s said to be both elastic and impact resistant for long-lasting protection and striking good looks. Thanks to its quality-control procedures – whether on materials or components, manufacturing checks or ongoing inspections at every stage – Sportex confidently offers a 10-year guarantee on all of its blanks. Christian Rademann, Sportex’s international sales manager, explained: “At the heart of every rod are the right fibres and the innovative processes that they undergo. We use only the latest and highest-quality carbon fibres for our rods, sourced from the

leading manufacturers. “What makes our knowledge and skills so special is how we achieve the specific mixture of the most varied materials, such as highly modulated carbon fibres, Kevlar, boron or Zylon and merge them into a frictional force-closed combination. “This enables us to exploit the advantages of the individual fibre materials, such as flex and tensile strength, lightness, impact resistance, speed and resistance to breakage in optimum combinations. “And the result? Rods tailored individually to specific types of fishing and angling techniques,

when required – these are rods developed for anglers looking for something special.

Top technology Over the years Sportex’s technical knowledge has continued to grow – the firm never rests on its laurels. In the 1950s it was renowned for its honey-coloured fibreglass blanks, which set countless records in casting distances and precision. Then, when innovative carbonfibre materials arrived, the brand was among the first to recognise its enormous potential for making rods and how to best put it to good use. Now, thanks to Sportex’s HT-

Very soon you can expect to see a complete range of fully developed, top-end carp rods. with the fast action typical of Sportex – qualities that inspire champion anglers all over the world.” For the UK market, offered via Taska, the rods available will include the latest lure fishing rods, giving the angler a real connection between themselves and the lure on the end of the line, and, when the fish strikes, the rods’ actions ensure that the user is always in control. Its carp rods are built not only with distance in mind but also with the desire for eye-catching products that perform well under pressure. Whether you’re targeting a tricky character at distance, a tough-fighting one in the margins or stalking either, the range covers all requirements. The semi-parabolic action of the blanks, built from the best materials, ensure plenty of power

Cross Winding blank technology, its rods are said to be unique in their combination of strength, lightness and speed. It has also moved the benchmark of rod building even further forward, with its Helicore blank technology. Designed to unify the best possible features in all disciplines, it’s a further development of the HT-Cross Winding process, utilising the latest in material science and manufacturing knowhow. The result is a series of incredibly light and fast blanks that are more sensitive but still as robust, strong and long lasting as anything else that Sportex offers.

features and benefits. Steve explained: “The quality of these German-built rods speaks for itself. Sportex takes great pride and strives to provide a range of rods that all perform to the highest standards, using unique carbon compounds to manufacture blanks that have been purpose built with specific uses in mind – it has certainly managed to design a range to suit all types of anglers at various price ranges too. “In fact, 90 per cent of Sportex’s intense research-and-development process is spent on creating the blank alone, including sourcing the finest materials to ensure the highest performance possible from the rods themselves. “These awesome blanks are completed with Fuji reel seats and SiC guides, including the new Fuji Torzite guides, to provide comfort while playing fish and casting, and to create free-flowing line, aiding the user when fishing at range.” Taska will be distributing Sportex across the UK and expects to supply between 25 and 30 dealers with the current range of carp and lure rods. In addition, blanks will also be available for custom-built rods for anglers who wish to spec their own design to suit their own angling styles. Steve also revealed: “In the very near future you can expect to see a complete range of fully developed, top-end carp rods; these will have been stripped back and styled specifically for the UK market, but will be boasting the Taska logo on these proven blanks, which have already stood the test of time.”

Given the task Taska boss Steve Tasker unveiled the rods at The Big One show in Farnborough and was joined by Christian to explain all of the rods’

Taska T: 01245 231919 W: www.taskacarp.com

www.tandgmagazine.com

p36-37_T&G_05_taska.indd 2

37

14/04/2015 11:06

FEATURE

The next generation of tackle is here There’s a massive selection of tackle on offer from NGT, with some impressive additions, especially in the carp sector. The brand is fast becoming a must-stock for savvy retailers.

S

ince it was born way back in 2002, Sporting Wholesale has become a key supplier to the trade of a wide range of outdoor and sporting goods, mainly because it offers goodquality items at competitive prices, all backed up with a strong and efficient service. As the direct importer of a comprehensive and growing range of NGT (Next Generation Tackle) fishing products, the firm says it fully intends to continue this ethos for the benefit of its retailers, thanks to the latest additions to its comprehensive line-up.

Dual Net Float System Designed in-house, this 42in landing net with Dual Net Float System takes all the effort out of handling your landing net while playing specimen fish. The registered design means that the net balances perfectly on the water with the end slightly submerged – no more having to struggle with a heavy net in one hand and a rod in the other. This, of course, makes it ideal for all specimen situations and especially at night.The product also features a metal spreader block. RRP: £14.95

rigs, needles and other odds and ends. It’s designed to fit under a bedchair and comes with convenient carry handle.The base is made from synthetic leather, which is easy to clean. RRP: £39.95

PVA Rig Wallet Another product designed in-house, this rig-storage wallet is said to be ideal for keeping all those essential PVA items together in one place. RRP: £14.95

Captur Sling And Retainer

always floats on the water, even in severe conditions. It incorporates a double zip and locking clip so that there’s no chance of the fish escaping, a 2m rope and peg to secure the system to the bank and two removable bars that hold the system open at all times. The fine mesh running along the sides and bottom of the system allows fast drainage, combined with fish-friendly materials. There are six carry handles to cover all

contingencies, its large size is ideal for all specimen fish and it comes with a free carry case. RRP: £32.95

After more than a year in development, this in-housedesigned Captur sling and holding system boasts eight independent net floats to ensure that it

Carp Storage System Ideal for any carp angler, this system comes complete with six glug pots and a tackle box. Once unclipped and unfolded, the case provides two solid builtin hardened EVA lids, which act as mini tables, ideal for holding

38

NGT’s carp storage system is designed to fit under a bedchair.

Sporting Wholesale/NGT T: 0845 124 2929 W: www.sportingwholesale.com www.nextgenerationtackle.com

www.tandgmagazine.com

p38_T&G_05_sportinge.indd 1

15/04/2015 10:32

p039_T&G_05_Daystate.indd 1

14/04/2015 08:50

p040-041_T&G_05_T&G Show.indd 1

15/04/2015 09:25

p040-041_T&G_05_T&G Show.indd 2

15/04/2015 09:26

FLYING THE FLAG

Flying The Flag SAE Bait Developments is at the forefront of bait companies doing very well without making a song and dance about it, after starting out as a dream for one particular angler....

S

ocial media has helped fuel an explosion of ‘the next big thing’bait companies, which have proliferated in sheds and man caves as anglers seek to make a fast buck selling bait. Many of these rapidly disappear when it becomes apparent that the expectation of both manufacturer and client are not met, and that, actually, the bait game is much harder than it looks! Only a few really kick on and become a viable business. Scott Eyre eventually put SAE Bait Developments on a professional level in 1998, after realising that demand for his baits required a business plan and investment. Scott had been making his own baits since 1985 and his success, and that of his friends and associates who also used his products, was quickly recognised, with demand growing steadily until premises were acquired and full-scale production began. Since then, SAE Baits has moved to larger premises several times to keep up with increasing sales, and the present unit is a modern facility in the Staffordshire Moorlands, where Scott can turn

out hundreds of kilos per week to consistent and exacting standards..

Flags and maps

have spent perfecting recipes

Years The SAE Bait range products. resulted in some popular contains the flagship Crab & Oyster bait, a sweet nutty bait already proving which has seen phenomenal hit irresistible to big carp. rates since it was introduced in At SAE, matching pellets, glugs, 2006. dips and stand-alone hookers are Built on a fishmeal base mix, all part of the range and offer a Scott reckons this is the bait that wraparound baiting solution for all put SAE on the map and is still anglers. among the most popular in the catalogue. Appliance of science The innovative Bacteria B1 is Scott explained: “It’s all down to a reactive bait that starts to break the appliance of science really – down as soon as it hits the water. we’ve spent years perfecting each Scott and the team have spent recipe, learning how enzymes, many years perfecting a cooking bacteria, balanced ingredients and method that allows the bacterial a host of others things all combine coating to survive and stimulate the to give something that fish want to bait when immersed in water. eat and is good for them. Placed in a tank, the activity in “Obviously, that’s what all bait the water column produced by this makers say but our products have bait has to be seen to be believed years of results to back up our and, combined with a plethora findings.The ground-breaking B1 of secrets, signals and subtlety, with its active cultures has been has taken waters apart since its imitated (but not successfully inception a few years ago. copied), as have other baits in the Recently released as a result SAE range, so I know that my of repeated demand, the brandrecipes work, and the results from new Sweet Necta has spent five our team of anglers speak volumes. years under development, and is “I do not advertise at all, every

order is by recommendation and, with tons of bait sold last year, I had to move premises again recently to keep up, so things are looking very good!” Scott employs family members to help at SAE, and is a huge believer in excellent customer care, often delivering baits himself to ensure freshness and quality. A great advocate of respecting other anglers,‘old school’etiquette and having a genuine humility, Scott continues to offer a bespoke service for discerning customers who like to have utmost confidence in the finished baits. SAE baits are all tested by trusted anglers who shun the limelight and often share results only among themselves, but word of mouth quickly gets around and the reputation of SAE Bait Developments continues to spread – a quality company producing premium baits kept under the radar… until now!

SAE Bait Developments T: 07967 661712 W: www.saebaitdevelopments.co.uk

42 www.tandgmagazine.com

p042_T&G_06_FTF-SAE bait.indd 1

13/04/2015 16:05

-VY TVYL VU 9L\ILU /LH[VU :WVY[ZJHSL 9/ IYHUKZ JHSS    VY LTHPS PUMV'YL\ILUOLH[VUJV\R 1VPU 9L\ILU /LH[VU VU -HJLIVVR MVY HSS V\Y SH[LZ[ UL^Z

Full design service available Business Cards: Printed full-colour, double or single-sided 300gsm matt-coated 400gsm uncoated board 450gsm matt-coated 250..............................£49 500..............................£54 250..............................£79 1,000...........................£64 500..............................£94 2,500...........................£84 1,000.........................£114 5,000...........................£99 2,500.........................£159 Want more? Just ask! Want more? Just ask! A5 Flyers: Printed full-colour, double or single-sided 135gsm gloss 1,000...........................£89 2,500...........................£99 5,000.........................£114 10,000.......................£179 Want more? Just ask!

Stationery: Printed full-colour, single-sided 90gsm Offset Regular Letterheads

120gsm Offset Corporate Letterheads

250..............................£69 1,000...........................£79 2,500...........................£94 5,000.........................£149 Want more? Just ask!

250..............................£89 1,000.........................£104 2,500.........................£154 5,000.........................£229 Want more? Just ask!

Stationery Bundles: Regular Set 300gsm Business Cards 90gsm Letterheads 90gsm Comp Slips 1,000 of each Bundle deal ..............£199

A4 Flyers: Printed full-colour, double or single-sided 135gsm gloss 1,000.........................£119 2,500.........................£169 5,000.........................£229 10,000.......................£299 Want more? Just ask!

Pop-Up Roller Banners: Printed full-colour on 600gsm PVC

90gsm Offset Regular Comp Slips

120gsm Offset Corporate Comp Slips

250..............................£59 500..............................£69 1,000...........................£85 2,000...........................£91 3,000...........................£95 Want more? Just ask!

250..............................£69 500..............................£79 1,000.........................£104 2,000.........................£119 3,000.........................£139 Want more? Just ask!

• High-definition print • Fast assembly • Reliable base unit • Easy to transport – only 4kg • FREE padded carrier

£70 each

(up to 5)

Corporate Set 450gsm Business Cards 120gsm Letterheads 120gsm Comp Slips 1,000 of each Bundle deal ..............£279

4-page A5: (A4 folded) Printed full-colour 135gsm gloss

4-page A4: (A3 folded) Printed full-colour 135gsm gloss

1,000.........................£115 2,500.........................£185 5,000.........................£229 10,000.......................£323 Want more? Just ask!

1,000.........................£189 2,500.........................£289 5,000.........................£397 10,000.......................£588 Want more? Just ask!

Discounts available on multiple orders 6-10: £65 each / 11-15: £60 each / 16+: £52.50 each Prices exclude VAT and are based on print-ready artwork being supplied.

p043_T&G_05_DHP Print, Veniard & Reuben.indd 1

t: 01327 315450 e: [email protected] 15/04/2015 09:42

FEATURE

Knife supplier finally ‘cuts it’ overseas

Specialist UK knife distributor BA Blades returned home from a successful IWA Outdoor Classics show in March with a bright outlook for the next 12 months.

O

ne of the bestknown names in knives in the UK is fast becoming a popular name across the rest of Europe, too, following a successful first foray into the export market through trade shows. IWA 2015 in Nuremberg was the company’s first-ever experience exhibiting overseas and marks another milestone as BA Blades continues its growth within the industry. Managing director Peter Schofield said: “Even though we have visited the show in previous years, the first time exhibiting at any show can be a step into the unknown. “With the number of enquiries from companies Camillus is the latest brand to outside the UK on the rise, we be offered by BA Blades. felt that the time was right to increase our presence in the European marketplace. “We’ve found the show to be invaluable because, not only does it give us an opportunity to meet with existing and prospective widened its portfolio over clients, but it also gives my subsequent years. team the chance to connect with In 2010 the company took over the brands that we represent and UK distribution for New Yorkgain first-hand experience of based sharpening-equipment upcoming products.” manufacturer Lansky Sharpeners too. Steps for growth The last 12 months have Since making the jump from seen further expansion, with online retailer to product distribution agreed with key distributor in 2008 with Cold historic US knife brands Steel, BA Blades has steadily

44

KA-BAR continues to grow in the outdoor and hunting sector.

KA-BAR and Ontario Knife Company – two companies known primarily for their supply to the US military, but both with an ever-increasing range of outdoor and hunting knives.

brand to join BA Blades’ range, Camillus Knives. With history dating as far back as 1876 and having supplied the US and Allied forces during both World Wars I and II, Camillus can truly be thought of as a legendary American brand. Since being relaunched by Acme United Corporation in 2009, Camillus has re-released many traditional designs, updated with modern steel technologies and durable G10 handles. Acme United is a pioneer of titanium carbonitride bonding, a process that works on a molecular level to provide a steel three times harder than untreated stainless steel for unmatched edge retention. Perhaps most exciting for Camillus is the brand’s partnership with Les Stroud, star of the Discovery Channel’s Survivor Man programme, to produce a range of survival knives and tools. Among these is the SK Mountain fixed blade, which comes complete with a multifunction sheath, including a sharpener, flashlight, whistle, paracord, firesteel and storage compartment for kindling or tinder.

Big brands The team chose March’s IWA Outdoor Classics show in Nuremberg to introduce new and existing customers to the latest

BA Blades T: 0161 785 8073 W: www.batrade.co.uk

www.tandgmagazine.com

p044_T&G_05_BA Trade.indd 1

13/04/2015 16:05

For more information or to enquire about becoming a stockist contact: BSA Guns (UK) Ltd, Armoury Road, Birmingham B11 2PP

t: 0121 772 8543 e: [email protected] w: www.bsaguns.co.uk

p045_T&G_05_BSA.indd 1

14/04/2015 10:24

FEATURE

The ‘Holy Trinity’ of lure fishing – and more! When specialist retailer Lure Lounge had the chance to distribute some key brands to the UK market, owner Martin Ferrett set about securing the rights to products that are really ‘doing the business’.

T

hings have changed noticeably for Lure Lounge’s Martin Ferrett over the last 12 months. This time last year he had just left his job as a commercial bank manager for Lloyds after 28 years and set up an e-commerce site specialising in quality, not-readily-available lure fishing gear at the right price. With a background in fly and lure fishing across Europe, it took no time at all to generate significant interest, and then a twist of fate brought a distribution deal for Duel and Z-Man in the UK and Ireland to his door. With these two brands on board and a growing list of retailers, Lure Lounge took the plunge into the wholesale market, adding Live Target, Pro-Cure Bait Scent and TT Lures to the portfolio. Most recently it secured the rights to CWC of Sweden products, meaning that trade customers now have access to Big Fish Tackle, Strike Pro Lures and Strike Wire.

46

Holy Trinity Martin explained: “We made a conscious effort to bring in what we call ‘the Holy Trinity of lure fishing’ – Z-Man lures,TT HeadlockZ jigheads and Pro-Cure Super Gel.” Z-Man is made of ElaZtech, which is said to be 10 times tougher than any other soft-lure material and already has a cult following among wrasse anglers with the Punch CrawZ and Scented CrabZ. But it’s not just for saltwater – Z-Man has more than 40 different lures in a multitude of colours, with many perfect for freshwater predators, having already accounted for pike up to 26lb and perch to more than 4lb. Martin added: “Being made of ElaZtech they don’t get shredded like other soft-plastic lures do – recently one lure caught more than 25 jack pike in an hour-and-a-half and still looks as good as new.” Each TT HeadlockZ jighead is built on a brutally strong, chemically sharpened Mustad

black-nickel hook with a unique ‘head lock’ grub keeper designed to work with Z-Man lures. They’re available in a multitude of sizes and weights, including a finesse range to match the smallest Z-Man lures (and can be used with any soft-plastic bait). Pro-Cure Super Gel – the same gel already used by Z-Man to scent its lures – can be used to top up the scent or added to any other bait to provide it with that extra fish appeal. Martin revealed: “These three are fantastic products in their own right but together they’re just amazing and suitable for both saltwater and freshwater situations. You need look no further than to see how these products dominate lure fishing in Australia.”

CWC, meanwhile, gives dealers and anglers alike access to a fantastic range of products. Big Fish Tackle will mean that the Roots jerkbait rods will hit the UK for the first time, along with BFT nets and terminal gear, while Strike Pro lures include the iconic Buster Jerk – the most successful lure for predator fish in Scandinavia. In Sweden alone it has accounted for many pike between 10kg and 15kg. Martin said: “In a short time we have put together a quality line-up of lure-related products for both saltwater and freshwater angler.”

Lure Lounge T: 0844 8747386 E: [email protected] W:www.lurelounge-wholesale.co.uk

www.tandgmagazine.com

p46_T&G_05_Lure.indd 1

13/04/2015 16:06

p047_T&G_05_Cat+Travin.indd 1

13/04/2015 15:34

ADVERTORIAL

Sonik goes from strength to strength Sonik Sports has been winning over anglers for more than a few years now with its comprehensive range of rods, reels and tackle. That reputation will only be enhanced by what’s to come…

F

ollowing the resounding success of its groundbreaking Gravity X carp rods, which have been turning heads within the trade since their launch at the Tackle & Guns Trade Show last October, Sonik Sports is set to make further waves in the carp market with the arrival of its impressive new range of SKS shelters, bedchairs, chairs and luggage. This smart new range of soft goods has really hit the ground

48

running, with impressive early sellthrough already reported from the trade – a fact that’s not surprising when you look at the quality versus price across the entire range. The continued popularity of the SKS and SKS Black carp rods, which now account for a large proportion of carp-rod sales in the £50 to £70 price bracket, means that the addition of the SKS softgoods range makes perfect sense and should ensure continued rapid growth for the brand. Sonik’s commercial director,

Ian McCormack, explained: “The strength of competition in this category means that we’ve been very careful to ensure that each item stands up to scrutiny and delivers great looks, performance and durability for the price. “We’re confident that this new range will prove to be a winning proposition for our dealers and have plans to extend the range in the near future to provide a complete solution for the keen carper looking for smart kit at a reasonable price. As usual, we’re

backing this all up with a strong marketing campaign to run across traditional, digital and socialmedia platforms.”

Reel appeal Carp reels are also now a strong part of the Sonik brand, with the Tournos 8000 and 10000 plus the 6000 FS Black models continuing to grow in popularity. The understated sleek black looks, smooth performance and rugged reliability have proven to be real winners with customers all

www.tandgmagazine.com

p48-49_T&G_05_Sonik.indd 1

15/04/2015 10:32

ADVERTORIAL

Sonik’s AVX reels are available in four different sizes and offer great value.

over the UK and Europe. “Reels have rapidly developed into an important part of our business,” Ian continued. “The volumes on the Tournos reels are still very much on an upward trajectory 18 months following launch, which reflects not only the fact that they’re great products, on all levels, but also demonstrates the groundswell that is building behind the brand at home and abroad. “Reels will play an important part of the ongoing brand development in carp and the broader coarse categories over the coming years and we have several exciting developments in the pipeline.”

The lure of the brand Reels are, of course, only one category. Added to this, Sonik has an extensive range of exciting new products being developed in other areas.These will include products to strengthen traditional markets, where it will continue to test the boundaries but will also see Sonik expand into new categories. All the products are being painstakingly thought through and designed to ensure Sonik continues to represent top product for the consumer and a solid business proposition for its trade partners. An indication of the continued broadening of the Sonik offering across angling disciplines outside of carp is the addition of the AVX lure rods and reels, to complement its lure proposition. While the rods and reels are

matched beautifully to represent a stunning combo when put together, this kit packs real performance. The AVX rods are built from super-responsive, 40-ton highmodulus carbon-fibre blanks to deliver strength and ultra-fast actions, ideal for casting lures and plugs while also absorbing the lunges of a fish. Matched to the superb new AVX fixed-spool reels you have an outfit that every lure angler will desire. Priced from only £49.99, these eye-catching new reels are ultrasmooth, super-reliable and come with two spools – one for mono, the other braid. Available in four sizes, the range covers all types of lure fishing, from dropshotting to long-range casting of heavier plugs and lures. The infinite anti-reverse and sensitive front drag also means that they’re ideal for match or feeder The SKS range of products continues to grow for carp anglers.

fishing and are sure to be a hit with anglers from all disciplines.

Coast to coast Sea fishing has always been a strong category for Sonik and 2015 sees two exciting shore-rod ranges released, each of which is already selling well and receiving rave reviews. The Gravity Surf rods widen the boundaries of modern shore-rod design and allow anglers of all abilities to compete by allowing them to cast good distances without needing any advanced techniques. A simple off-the-ground or overhead thump using a big fixedspool reel and braid will propel the lead to the horizon and place the bait where needed when fish are at long range. These incredible three-piece rods are available in 14ft 4in and 15ft 4in sizes, both of which are

rated to cast 3oz to 8oz and priced at £299 and £329 respectively. The added feature of a spliced white glass tip provides unparalleled bite detection, even from a small whiting or dab at range. Each rod comes supplied in a smart and durable Cordura case with padded partitions for safe transport. At the other end of the price spectrum, the SKS Black shore rods are already selling fast, and it’s not hard to see why. Priced from only £69.99 for the 12ft 4oz-6oz to £89.99 for the 14ft 5oz-7oz version, there’s nothing on the market to compete with the looks, performance and action at these price points. With a powerful casting action, each rod features a Japanese shrink-wrap handle, a custom Sonik slide-lock reel seat, durable Hardloy rings suitable for a multiplier or fixed-spool reel and a smart red and matt-black livery. They look set to be the best-selling shore rods in the UK for 2015. All in all 2015 looks set to mark another impressive year for Sonik. Its appearance at the T&G Trade Show in 2015 is certainly an eagerly anticipated event to see what other quality developments it can pull out of the locker.

Sonik Sports T: 01670 798910 E: [email protected] W: www.soniksports.com

www.tandgmagazine.com

p48-49_T&G_05_Sonik.indd 2

49

15/04/2015 10:33

FEATURE

Remington has the competition licked Top shooting supplier and distributor Sportsmarketing has unveiled the Remington Model 1100 Competition Synthetic, a gun super-tuned for the competitive scene.

I

f you’re out on the competition circuit, there’s no doubt that you need a gun that’s designed to perform. It needs to be reliable, durable, offer consistent patterning, able to handle the right loads and be versatile, so that the shooter can be ready for any situation. Remington’s new 1100 Competition Synthetic has been super-tuned to make it a real player on the competitive scene. By over-boring the 30in barrel and lengthening the forcing cones, Remington says it has improved shot-to-shot pattern consistency and made what was one of the softest-recoiling

actions in the world even easier on your shoulder. The receiver and all internal parts feature a nickel-Teflon finish for what it claims is the smoothest, most reliable cycling ever. As if that wasn’t enough, the Model 1100 has also been optimised for 2¾in target loads and light field loads, while the synthetic adjustable comb can be fine-tuned to your shooting preference and the barrel boasts a 10mm target-style rib. Offered in 12 gauge, the gun has a synthetic polymer fully adjustable stock and synthetic forend, all finished with a carbon graphite look.

With dual bead sights, the gun weighs in at 8¼lb and has a 14.5in length of pull. The Model 1100 also comes with a full set of five extended Briley (target) choke tubes as

Key Features: • Synthetic polymer stock and forend finished with a carbon graphite look • Fully adjustable target-style stock with recoil reduction • Adjustable comb and cast adjustment options • Twin target-style bead sights • High-gloss blued barrel • Polished nickel finish on receiver • Nickel-Teflon coated internals • SuperCell recoil pad included for dramatic recoil reduction • Includes a full set of five extended Briley (target) choke tubes – skeet, improved cylinder, light modified, modified and full.

The Model 1100 Competition Synthetic looks stunning in its carbon-fibre livery.

50

follows – skeet, improved cylinder, light modified, modified and full. All these, plus a host of other upgrades, transform an already legendary design into an unstoppable force at the range.

Sportsmarketing T: 01206 795333 E: [email protected] W: www.sportsmk.co.uk

www.tandgmagazine.com

p50_T&G_05_Remington.indd 1

15/04/2015 10:34

p051_T&G_05_Kahles_Ruag.indd 1

13/04/2015 15:34

FEATURE

Sensas shows off its winning formula Since Sensas elected to go direct to the retailer last October, its sales have grown significantly, thanks to its comprehensive portfolio and, now, its new showroom. The Sensas showroom has all of the firm‘s brands on display.

I

n just a few short months since supplying dealers direct with product, Sensas has enjoyed strong success. Much of this can be attributed to the full range of Sensas, Starbaits and Gunki product now being made available to all shops, with many retailers truly amazed at the huge range of items on offer. Now, though, dealers can even see the whole lot for themselves, thanks to the firm’s newly opened Redditch-based showroom, which is already receiving huge acclaim from retailers who have visited. Mark Downes, Sensas’ UK sales manager, explained: “The showroom has been a real bonus for us. Now we can show all of our customers the full range of products we have to offer; all this, plus a great delivery service, good after-sales and an easy ‘order direct’

52

system that has already caught on with some of the big boys!” The showroom has great motorway access as it’s just three miles off the M42, with easy links to the M5, M6, M40 and M1.

Big brands Sensas has long been one of the country’s premier brands, often leading the way with bait development and innovation. Serving the whole of Europe is no easy task and its ability to provide baits and tackle for many diverse markets has helped it become one of the continent’s leading brands. From its humble bait beginnings, the tackle side of the business now includes poles, rods, reels, luggage and seatboxes, plus all of the accessories you’ll need. Then there’s the latest ‘subbrand’: Feeder-Tech, the brainchild

of Mark Downes, which now incorporates everything from feeder rods to feeders themselves, and even a dedicated mono. Starbaits, the firm’s carp brand, is widely acclaimed for its bait, and in recent seasons has made huge leaps in tackle development, especially for the UK market, mainly led by manager Mitch Smith. Its baits are always made from the finest of ingredients and are always at the cutting edge of recent trends, coupled with innovation. The big mover for Sensas, though, must be its predator brand, Gunki. Already huge across Europe, the word has now spread to the UK and it’s here where the market is really growing. All of these products can be seen at the showroom.To book an appointment, contact your local rep.

Sensas reps Sean Ashby (Midlands/East) T: 01527 593744 E: [email protected] Paul Hughes (Northeast/Northwest) T: 01527 593745 E: [email protected] James Clarke (South/Southeast) T: 01527 593743 E: [email protected] Mitch Smith T: 01527 593742 E: [email protected] Mark Downes T: 01527 593741 E: [email protected]

www.tandgmagazine.com

p52_T&G_05_Sensas.indd 1

13/04/2015 16:09

FEATURE

The season of opportunity With spring in the air and an improved economy on the horizon, now’s the time for smart retailers to take advantage, says Omni Capital Retail Finance’s sales director, George Miller. army of small-and-medium sized enterprises (SMEs) will get on with doing what it does best – creating jobs, opportunities and wealth, in spite of what the politicians throw at it.

Flexible finance

Omni Capital Retail Finance’s sales director, George Miller.

S

pring, as the saying goes, is the season of renewal. I can imagine that many of our politicians will be hoping so as they nervously eye their employment prospects following the coming contest with an electorate never less inclined to swallow the usual pledges and promises. Whichever party – or parties – prevail after May 7th, we can be certain of one thing: Britain’s

With inflation and interest rates at record lows – and the feelgood factor making a tentative comeback – forward-thinking retailers and traders will want to be ready to take full advantage of any benefit that the economic revival brings. In field sports, I’d suggest that this means offering your customers not only great service and the best choice of products available, but a range of flexible purchasing options too. While cash and cards will continue to account for the majority of lower-value transactions, traders should be aware of other choices available to them. Point-of-sale (POS) finance has

long been popular with retailers keen to empower their customers through alternative methods of financing their buying decisions. Once cumbersome and time consuming, POS now truly embraces the benefits of 21st century know-how. Digital technology is widely available, allowing retailers to return paperless, customercredit decisions in just seconds; acceptance rates through specialist lenders like Omni Capital are frequently higher than those from the banks, and same-day settlements straight to retailers’ bank accounts have become the norm.

A spread of options The finance packages available differ from lender to lender, but often include interest-free (0 per cent APR) and interest-bearing options. Offering your customers the choice of spreading the cost of purchases over a period of months can help your business in

a number of significant ways. Firstly, it can secure deals that otherwise might not happen because the full up-front price is out of the customer’s reach. Secondly, allowing customers to spread their outlay can lead to enhanced order values as they upgrade or add to their purchases. Thirdly, it can improve your allimportant cash-flow position. Of course, finance is not suitable for everybody – and to be able to offer credit to consumers, traders must first be approved and authorised by the Financial Conduct Authority, the regulatory body overseeing financial services in the UK. If this is something that you’re considering doing, we can help guide you through the approval process. At Omni Capital we will continue supporting British fieldsport retailers as we have since 2008. We have some interesting plans for this year, so watch this space.

Omni Capital Retail Finance W: www.omnicapitalretailfinance. co.uk

www.tandgmagazine.com

p53_T&G_05_Omni.indd 1

03 53

15/04/2015 10:35

SECRET SHOPPER

Secret Shopper T&G’ss special agent identifies the best and worst of customer service… T&G

Star

Address: Britannia Enterprise Park, 16 Titan Way, Lichfield, Staffordshire WS14 9TT T: 01543 250971 Date visited: February 10th, 2015

First impressions?

Address: Unit 2 Stephenson Way, Formby, Merseyside L378EG T: 01704 870598 Date visited: March 4th, 2015

10/10

This seemingly small yet tidy unit was set at the entrance to an industrial park just off the main road. It was well signposted and well presented.

Step inside?

10/10

A chime announced my approach and I was instantly welcomed and offered a free coffee! It was bigger inside than it looked, with more upstairs!

Stay clean?

10/10

This was a fairly new unit – and new enterprise – but in pristine condition. There was a further showroom and training/demonstration room upstairs, which were also immaculate; the smell of new carpets pervaded!

Show it off?

10/10

Nice touches such as the fish tank on the counter to demonstrate rigs and a television playing free DVDs on a continuous loop meant that there was something to watch while chatting over a cup of coffee, and it worked well. I had time to browse and was made welcome, while the shelving, pegboards and upstairs displays were easy to view, eye-catching and clean.

Help me?

10/10

The two lads running the premises were both keen to see their venture succeed, so, understandably, were only too pleased to help. When I asked about bigger items I was directed to the upstairs showroom, which contained a good display, and offered information about each in turn.

Know your stuff?

10/10

The proprietors were local anglers, so obviously had a feel for the tackle market in general, but also an extensive knowledge of the ever-popular carp scene and the very latest developments.

Pushy or pleasing?

10/10

I was left to browse and enjoy my drink and was also occasionally asked if I needed assistance, but no sales pressure was applied.

Formby Gun Shop

Lichfield Angling Centre

Shop

First impressions?

Step inside?

10/10

There were products available from much smaller companies, which don’t often get a look-in elsewhere, so it was nice to see an opportunity for competitors to get products placed alongside the recognised brands and, when customers asked, the merits of both were discussed. No unnecessary items were added to the mix; just good customer service and advice.

Family friendly?

7/10

I didn’t notice any starter kits, nor were ‘pocket products’ much in evidence, and the distance that the store is from the town centre may prevent youngsters visiting. Pricewise, there’s a huge variety on offer, so there really is something for all budgets. As more accounts are added, this section score may improve.

What’s happening and where?

8/10

Both know the local scene very well and were confident about advising on trips further afield to the Continent in search of carp. I asked about fishing for other species, and although the information was comprehensive, carp fishing is what the team knew best.

9/5100 54

This great little unit will improve further as new accounts are added. The use of an upstairs room offering space for shop days, or schools and clubs for awareness and training, is a stroke of genius, encouraging wider use of the shop and generating more custom.

8/10

I was greeted cheerfully and immediately noted the barrel of a naval cannon propped against the counter! The shop floor was fairly clear, and surrounded on three sides by counter space; not particularly noteworthy but a glance around showed some unusual armaments.

Stay clean?

6/10

A weather-beaten Formica floor that didn’t look overly polished and some tired paintwork gave the impression that an update would have been desirable. It wasn’t the tidiest of shops and would have benefited from some TLC.

Show it off?

5/10

I love the unusual, and a scoped Winchester piqued my attention, as did the cannon barrel and several other items, but it didn’t distract me from noticing that, aside from a couple of suspended airguns and crossbows, the other displays lacked any real impact.

Help me?

10/10

The gentleman who dealt with my enquiry was pleasant and polite and did his best to assist where required. He gave his undivided attention and was happy to leave his other tasks until I’d been seen to.

Know your stuff?

8/10

A fairly comprehensive explanation followed most of my questions. I did ask for some fairly searching technical specifications, and wasn’t too disappointed.

Pushy or pleasing? Do I need this?

7/10

I had to drive around a small industrial estate three times and ask directions. It does have an extremely large sign stating its business directly over the door but I believe it needs a roadside ‘A’ board! It is marked with small laminated roadside signs off the main road but is still tricky to locate.

10/10

The chap was not at all pushy. In fact, we conversed quite easily when discussing a potential sale and I felt comfortable with his patter.

Do I need this?

7/10

I offered a budget, which was immediately swallowed by a combination recommended almost instantly; was this the bestseller or one that couldn’t be shifted? In truth, I felt that there were better options but these were not suggested and this gun became the focus of the potential sale, which disappointed me.

Family friendly?

6/10

A reasonable selection of shotguns, airguns, archery equipment, crossbows and a small array of accessories provided a good choice for all the family. However, I didn’t notice any clothing at all, and, unfortunately, nothing specifically aimed at ladies or youngsters.

What’s happening and where?

10/10

I asked about tuition and safety training and was provided with details of a number of shooting grounds and qualified instructors.

7/7100

This represented a reasonable visit, with some interesting exhibits, but nothing that really made it stand out above the rest.

www.tandgmagazine.com

p054-055_T&G_05_Secret Shopper.indd 1

13/04/2015 16:11

SECRET SHOPPER

WIN a Harvey gilet

Sponsored by

This month’s highest-scoring retailer wins a Harvey gilet from Baleno, supporting progessive retailing. * Secret Shopper is conducted by independent researchers and not by sponsors.

First impressions?

7/10

This was basically an unobtrusive add-on to a garage off the main road. Easy to find, even it was in an unusual setting, the building comprised a garage, a general shop and a gunroom all together in one block. It looked a little dated and didn’t have the brightest shop front I’ve seen.

Step inside?

7/10

I rang the doorbell only to see another door open and a gentleman invite me inside. The one I’d been knocking on was actually barricaded from the other side, which was a little confusing, but the chap was congenial enough so I followed him in. The shop floor was ‘busy’ and it was a bit dark.

Stay clean?

0/10

No. The place was covered with a thick layer of dust and it was obvious that some stock hadn’t moved in months, if not years. The floor was covered with grime, dust, muck and other crud, and shelves were well coated. Much of the stock was in boxes on the floor and I didn’t dare lift any corners! Even the counter was covered with old ledgers and other flotsam.

Show it off?

1/10

There were a few airguns displayed on relatively clean boards and the gunroom door was open enough to allow a glimpse of an untidy array of guns and rifles. Most were covered with dust, or presented haphazardly in boxes on any available floor space. A redeeming display of boots looked to be fairly new but, this apart, get the duster out if you want a closer look.

Help me?

6/10

The gentleman in charge was amenable enough and keen to show where various items were, but not so keen on picking anything up! He had a pleasant attitude, although his colleague, who was busy on the telephone, didn’t interact at all.

Know your stuff?

10/10

The guy was very relaxed, with his elbows on the counter/ledgers and just happy to chat along as we discussed a purchase.

Do I need this?

First impressions?

2/10

A complete lack of windows and a cloak of dull blue paint gave this place the look of a Cold War bunker, which wasn’t helped by the galvanised (sharp) railings and bollards surrounding it. A lack of lighting made it appear closed; it seemed very uninviting – external signage was the only clue.

Step inside?

2/10

Picking my way over numerous packaging, boxes and unnecessary rubbish, I passed through security scanners and entered. The uninviting atmosphere continued, with surly staff staring from behind the counter... I was ackowledged by someone but I’m not sure if they were staff or a fellow spy!

Stay clean?

2/10

It was a shambles: packaging discarded on the floor, boxes just split and left on the shop floor, dust, tape and other rubbish in almost every corner and the dark-coloured interior behind the counter made it very gloomy.

Show it off?

5/10

Good numbers of product boards were packed with items, shelving was well stacked and rod racks were easy to browse. However, there was stuff scattered haphazardly across the floor – more of a trip hazard than an inspection invite.

Help me?

3/10

Some staff wore branded clothing but others didn’t and I wasn’t sure who to ask – the counter seemed well defended with stacked product. Eventually my earlier contact sidled up and asked if he could help, but I still didn’t know if he was part of the team or expected a code word from me…

Know your stuff?

8/10

When I did pin down a staff member, he gave me enough information to make an informed choice and appeared up to date with developments.

10/10

The fella seemed knowledgeable enough to me; I got the expected answers to my questions along with some welcome additional input.

Pushy or pleasing?

Address: 19 Rutland Street, Swinton, Greater Manchester M27 6AU T: 0161 794 8001 Date visited: February 28th, 2015

Fishing Republic

R Sephton & Son

Address: 104 Liverpool Road, Rufford, Ormskirk, Lancashire L40 1SB T: 01704 821213 Date visited: March 4th, 2015

7/10

Again, I was put under no sales pressure to buy additional items but the chap did suggest buying a dive bottle or pump as part of the initial deal rather than offer to get the intended rifle charged in the shop or elsewhere.

Pushy or pleasing?

3/10

The staff certainly weren’t pushy but not very pleasing. After the briefest of interaction, I picked up my items, paid and left without much discussion or a fond farewell.

Do I need this?

10/10

I listened to a chat between a customer and someone in a Fishing Republic top. In fairness, the customer was given a number of options and the staff member demonstrated other items that would work just as well or offer a better choice to suit the budget, and didn’t try to extort further spending.

Family friendly? Family friendly?

5/10

I wouldn’t take juniors in without a ready stock of baby wipes for afterwards. It wasn’t ideal for pushchairs and the like but the adjacent shop (which was much cleaner) had enough sweets and comics to entertain children while adults could browse elsewhere.

What’s happening and where?

10/10

It excelled here with a vast amount of information supplied and directions were even written down and explained for me.

6/3100

It was a friendly enough shop with plenty of available advice, but it desperately needed a good clean.

8/10

There was parking space outside and plenty of tackle on display, which included everything from top-named brands to bargain-bucket deals and everything in between, so something for all pockets.

What’s happening and where?

4/10

I asked about a good fishing spot in the area, only to be jokingly (I think) advised to “… move out of Manchester,” which I thought neither professional nor particularly informative. I was finally advised of several nearby commercial venues but had to push for a reputable club to consider.

4/7100

Unfortunately, this is by far one of the most uninviting premises I’ve visited so far. I was watched suspiciously from entering to leaving, not made to feel particularly welcome and contact with customers was minimal.

www.tandgmagazine.com

p054-055_T&G_05_Secret Shopper.indd 2

55

13/04/2015 16:11

EXCLUSIVE

PRODUCTS

IN FOCUS

John Hunter Editor T: 01327 315412 M: 07990 542958 E: [email protected] W: www.tandgmagazine.com

Which items should tackle dealers have on their shelves right now? Here are a few suggestions from some of the key players in the trade.

Scierra ANT 2 Rods RRP: £134.99 Updated with a fresh design but the same raw muscle power and casting reserves, these rods are built on advanced nanotechnology blanks developed in cooperation with award-winning and highly respected New Zealand company CD (Composite Developments). They represent the ultimate in fast actions, power and line speed, making for stable and progressive casting tools.

Svendsen Sport T: 01827 59659 E: [email protected] W: www.svendsen-sport.com

Z-Man

Flash Attack

Minnowz Lures RRP: £3.99

River Fly Patterns RRP: £1.10 to £1.15

Made in the USA, each of these features a generous paddletail to provide plenty of action. Manufactured from tough ElaZtech, the lures are said to be highly durable and ideal for jigheads; simply vary the weight for a variety of presentations. They’re available in a wide range of colours.

A top name on the stillwater scene, Flash Attack has added a full range of river flies for the coming season. There are plans for 50 patterns to be introduced in total, but it has started the ball rolling with a selection of heads all dressed on Partridge barbless hooks.

Lure Lounge T: 0844 874 7386 W: www.lurelounge.co.uk

56

Flash Attack T: 07921 335197 E: [email protected] W: www.flashattackflies.com

www.tandgmagazine.com

p056,058,060_T&G_05_PIF fishing.indd 1

13/04/2015 16:12

The original

SANDEEL

This stunning and unique lure is a supernatural sandeel imitation. These soft-bodied lures have the most fantastic swimming action, designed mainly for vertical fishing – but have also proved to be deadly as swimbaits and even for trolling. • Customized Japanese Forged Carbon hooks • Real Sandeel swimming action and profile. • Superb for Seabass, Cod, Pollock, Halibut and any other Prey hunting Predators! Pack include: 2 Soft Bodies & 1 Head

/savagegear

www.savage-gear.com Tel: 01827 59659

PRODUCTS

EXCLUSIVE

IN FOCUS

YGK G-Soul Upgrade X8 PE1 Braid Line RRP: £19.99 Ultra-thin, eight-strand braid gaining a cult following among lure anglers, this is said to cast well, is very strong and comes in a bright-green colour to aid visibility while working lures. Made in Japan, it’s durable and will stand up to the rigours of sea fishing with lures. Tronix (UK) T: 01903 732567 E: [email protected] W: www.tronixpro.com

Premier Frame FeedaWagglers RRP: £4.99 These large-frame feeder floats are designed for oversized or heavy feed to be used. Each one is also an effective bolt rig. Each waggler features a large, cigar-shaped float and integrated frame feeder. They’re supplied on header cards and are available in trade packs of five. Premier Floats T: 01354 741330 E: [email protected] W: www.premierfloatsb2b.co.uk

Zap Fishing Superglue RRP: £5.99

Snowbee XS-Plus Countdown Fly Lines RRP: £47 Following the successful launch of the awardwinning Thistledown late last year, Snowbee has unveiled its XS nanotechnology fly lines, allowing it to revisit what it believes to be the perfect fly line, creating new lines, which are sure to excel over all earlier versions. Snowbee (UK) T: 01752 334933 E: [email protected] W: www.snowbee.co.uk

58

Zap’s best-selling fishing flexible superglue is now available on cards of five small tubes, meaning that anglers no longer have to open a big bottle, which, due to the active ingredients, can go hard inside six months. Instead, anglers can now open one small tube at a time, so the purchase lasts longer, although each tube can still be resealed with a screw top and used until empty. Or why not keep tubes in different bags?

St George Sporting T: 01604 811801 E: [email protected] W: www.stgeorgesporting.co.uk

www.tandgmagazine.com

p056,058,060_T&G_05_PIF fishing.indd 2

13/04/2015 16:12

Layout.indd 1

12/02/2015 16:22:48

EXCLUSIVE

PRODUCTS

IN FOCUS

Sonubaits Bloodworm Soft Hooker Pellets RRP: £2.99 Part of a new flavour range, these pellets are ready to use straight on the hook, with a texture that ensures the hook pulls through on the strike while harnessing the attraction of bloodworm – a favourite of many anglers. They’re available in 4mm, 6mm and 8mm.

Crafty Catcher Big Hit Method Mix RRP: £11.99 This is a versatile mix that can be prepared to offer either a slow or fast breakdown and boasts great binding properties for long-range casting, plus high attraction. Simply mix it with lake water for the right results every time. It’s available in 3kg bags.

Sonubaits T: 01952 210535

Crafty Catcher T: 01473 730875 E: [email protected] W: www.craftycatcher.co.uk

E: [email protected] W: www.sonubaits.com

Sidewinder Super Slims Sandeel Lures RRP: £7.99 Slim and slinky, these are precision weighted at 10g and are said to reduce tangles when used for boat fishing. There are three in each pack, making them economical, while the Sidewinder name is the guarantee of effectiveness. Offered in a wide selection of colours, they should take plenty of bass.

Kiddy Wholesale T: 01803 293999 E: [email protected] W: www.kiddywholesale.co.uk

60

Reuben Heaton Fishery Match Series Scales RRP: Call for details Built on the same system as the iconic Specimen Hunter scales, the 4000 Series Fishery Match scales range continues a tradition going back to the early 1930s. They feature a dual-revolution design with first/second-revolution indicators, a range of capacities and 12-month warranty.

Reuben Heaton T: 01455 293000 E: [email protected] W: www.reubenheaton.com

www.tandgmagazine.com

p056,058,060_T&G_05_PIF fishing.indd 3

13/04/2015 16:12

p061_T&G_05_Evesham.indd 1

14/04/2015 10:25

EXCLUSIVE

PRODUCTS

IN FOCUS

John Hunter Editor T: 01327 315412 M: 07990 542958 E: [email protected] W: www.tandgmagazine.com

What items should gun dealers have on their shelves right now? Here are a few suggestions from some of the key players in the trade.

BSA R10 Black PepperAir Rifle RRP: Call for details

Fitted with a VC silencer, the R10 Black Pepper is BSA’s flagship model with an eye-catching ambidextrous stock. The bolt-action air rifle has a 10-shot magazine and a mechanical regulator as standard and is

designed for constant performance. There’s also an adjustable, two-stage trigger, an integral pressure gauge and a 200cc air reservoir. There’s even an adjustable butt pad and studs for a sling.

BSA Guns UK T: 0121 772 8543 E: [email protected] W: www.bsaguns.co.uk

Dokken Dog Supply

Nova Vista

DeadFowlTrainers RRP: Call for details

LB115-B Sniper Rifle RRP: £219

The ideal additions to the dog trainer’s kit bag, these are designed to teach dogs how to properly hold and carry all game birds. Hard at both ends with a soft, durable, scent-injectable body, these have a lifelike look and feel. The free-swinging head disciplines unwanted, aggressive head shaking. They’re available in a range of different fowl designs.

Combining a tactical look and feel with the smooth cocking and firing of gas-ram technology, this is said to be quieter than traditional springpowered airguns yet still delivers full UK power. It includes a 4x32 scope, a 9in adjustable bipod, an extendable stock with a butt pad and top and side accessory rails. It comes in black, sand or OD green.

John Rothery Wholesale T: 023 9224 5350 E: [email protected] W: www.bisley-uk.com

64

Range Right T: 01423 881919 E: [email protected] W: www.range-right.co.uk

www.tandgmagazine.com

p064,066,068_T&G_05_PIF - shooting.indd 1

13/04/2015 16:12

Add another string to your bow! With a low investment and minimal stock space, you could attract more customers to your shop and grow your business. Archery kits start from as little as RRP £25.99. Facts about archery in the UK: • At least 45,000 people participate in archery each month. • There are 1,100 archery clubs. • Archery is one of the fastest growing sports in the UK. • Archery GB is working hard to increase participation. (all figures provided by Archery GB, the national governing body for the sport)

Barnett Archery products are distributed by:

John Rothery (Wholesale) Co. Ltd. Call us on (023) 9224 5350

to discuss your requirements, or visit our website www.bisley-uk.com for further details.

PRODUCTS

EXCLUSIVE

IN FOCUS

Sasta Dalesman Jacket RRP: Call for details

Perazzi HighTech Shotgun RRP: £8,258 This is a variation on the MX8 action but wider, slightly heavier and concentrates the weight in the middle of the gun to reduce recoil. For standardspecification trap models the barrel changes have increased muzzle velocity and lessened recoil. The new top rib design allows for an improved field of view and faster target acquisition. Ruag Ammotec T: 01579 362319 E: [email protected] W: www.ruag.co.uk

This classic jacket is longer and combines the performance of Gore-Tex with functional details to ensure an enjoyable hunt without worrying about the weather. With a wealth of features, including countless pockets and adjustable collar, cuffs and hem, it comes in dark olive green in sizes from XS to XXXL.

Simon Parry/Sasta T: 01623 794449/07871 550003 W: www.sasta.com

Bushnell TrophyCam HDWireless RRP: Call for details This neat idea instantly sends triggered pictures to your smartphone via MMS and/or e-mail over GSM and GPRS networks, or to your tablet or computer. Featuring all the classic TrophyCam specs, it now offers easy pre-settings to let you automatically select your country and provider after inserting your SIM card, as well as a sixlanguage user menu. You can even configure it remotely from your smartphone.

SMK S2Air Pistol RRP: £29.95 The popular S2 air pistol has been given some upgrades and a facelift this year. Its sights have been changed by adding fibre optics on both the rear and front. In addition, the shape of the pistol grip has been improved to provide a better grip and more comfort. Sportsmarketing T: 01206 795333 E: [email protected] W: www.sportsmk.co.uk

66

Edgar Brothers T: 01625 613177 W: www.edgarbrothers.com

www.tandgmagazine.com

p064,066,068_T&G_05_PIF - shooting.indd 2

13/04/2015 16:13

Pistols Range Available now at all good gun retailers.

CO2 Cannisters P-900

PT-85 Blowback Tactical

997 ‰ 

997 ‰  Accessories Included: ࠮ Tactical Flashlight 80 Lum ࠮ 9.) 9LK +V[ TT ࠮ 3HZLY TT

Ref: 6111029

Ref: 6111385

GR Strickerr 997 ‰ 

Revolver Ref: 6111300

P900 IGT 997 ‰

Ref: 6111029-IGT

P-25 997 ‰



Blowback Ref: 6111378

PR-45

997 ‰ 

Ref: 6111028

Compact 997 ‰ ‰ 

Also available in Left Handed version Ref: 6111027

PT-85

C-15 Blowback

997 ‰ 

997 ‰ 

Blowback

Ref: 6111376

Blowback Ref: 6111390

For more information or to enquire about becoming a stockist contact: BSA Guns (UK) Ltd, Armoury Road, Birmingham B11 2PP • t: 0121 772 8543 e: [email protected] availability and price of any product at any time. All information correct at the time of print. All RRPs are inclusive of VAT. Please note in some cases product photographs may vary from actual product. © Gamo® 2012

p067_T&G_05_Gamo-BSA.indd 1

www.gamo.com 14/04/2015 10:25

PRODUCTS

EXCLUSIVE

IN FOCUS

Alan Paine Rutland Ladies’Waistcoat RRP: £139.99 With a wool-blend outer, this has been shaped for a feminine fit with contrast waxed shoulder and side panels, a luxurious quilted lining, two cartridge pockets with eyelet drainage holes and two handwarmer pockets plus a back vent It’s available in sizes 8 to 20 in four tweed colours, with stock support.

Alan Paine T: 01623 522571 E: [email protected] W: www.alanpaine.co.uk

Real Avid Toolio Optics Kit RRP: £42 Here’s everything you need to professionally install rings and bases and mount and level your scope in one simple package. The 15-piece kit includes a three-way wrench, 11 bits (Torx, Allen, Phillips and flat), a bubble level, thread lock and a micro-fibre lens cleaning cloth. Viking Arms T: 01423 780810 E: [email protected] W: www.vikingarms.com

Zeiss Terra 3X Riflescope RRP: Call for details

Albion Sporting Virtue Collection Cartridge Magazine Case RRP: Call for details

Albion Sporting T: 01952 691431 E: [email protected] W: www.albionsporting.co.uk

Made from full-grain leather, this is a strong and secure housing for up to 300 cartridges (12 boxes), with a rapid-load hinged lid for quick access, a reinforced base covered in silky suede, a fully adjustable cotton webbed strap and hard-wearing brass fittings. It’s available in dark Havana, chestnut or London tan.

68

Offering good optical performance coupled with a robust design and ease of use, this features the US-typical 1in (24.5 mm) centre tube diameter and ¼ MOA click adjustment plus the internationally standard Z-Plex reticle. Due to success in the USA and strong demand worldwide, three models of Terra 3X scopes (27x32, 3-9x42 and 4-12x50) are available here in the UK. Carl Zeiss (UK) T: 01223 401525 W: www.zeiss.com/sportsoptics

www.tandgmagazine.com

p064,066,068_T&G_05_PIF - shooting.indd 3

13/04/2015 16:13

Rubber Toe Cover

The Tundra Boots from JACK PYKE n 900D Cordura, Hydroguard membrane, waterproof and breathable n 200gms Thinsulate insulation

Speed Lace System

n Padded tongue and heel technology n Rubber toe cover n Lightweight, only 1.25 kg (approx) n Colour: English Oak camo

English Oak, Cordura

n Sizes: 7-12

£32.95 srp £78.95 E

TRADE PRIC

To become a stockist call: 01234 740327 or email: [email protected] | www.jackpyke.co.uk

BEDCHAIRS & CHAIRS

SLEEPING BAGS

Have you seen the Cabrio Cookhouse? It’s Rod Hutchinson delivering what carp anglers want, before they even knew they wanted it.

SLEEP SLEEPSYSTEMS SYSTEMS

CONFIDENCE

DID YOU MISS ME?

The new Dream Maker Rods. “A lot of Rod for your money!”

FEATURE

Boat launches from Svendsen

buoy dealers With all eyes on the boat fishing season, Svendsen Sport’s range of brands and products makes it a vital call for retailers in this sector.

S

vendsen Sport’s enviable portfolio of brands, including Okuma, IMAX, Savage Gear and more, ensure that it’s a one-stop shop for a wide mix of tackle and safety equipment/clothing. Indeed, the firm is confident that it can supply everything

the modern boat angler would require, while also covering all budgets and disciplines with tried, tested and trusted products and brand names. This makes Svendsen Sport the ideal partner for any tackle retailer whose customers are keen to get stocked up for their time on the boat.

Okuma Cortez Reel And Rods With 4+1 SUS bearings, a graphite side plate and frame, anodised aluminium spool and external magnetic case control, this Cortez reel also boasts an ergo-grip handle and machined-aluminium spool. Meanwhile, the matching rods are designed for modern sea fishing with both lures and rigs, or bait.The strong put-in third

handle section and progressive, relatively tipped two-thirds blank section make for a rod with a well-balanced action to play big fish like cod, coalfish, halibut and big turbot. Its lightweight, high-modulus carbon-fibre blank includes stainless-steel high-rise guide frames with SiC rings, a deluxe reel seat and EVA handle, all supplied in a deluxe case.

The IMAX Boat rods have been warmly welcomed.

72

www.tandgmagazine.com

p72-73_T&G_05_Svendsen.indd 1

15/04/2015 10:35

FEATURE

The Cutbait Herring is available with a paddletail or curltail.

Its high collar protects against wind and rain, as does the full front zipper. There are also plenty of pockets (chest and handwarmer), elasticated cuffs and a detachable insulated hood. IMAX’s automatic life vest and boat jacket are feature packed.

Okuma Classic XP Pro Reel

Automatic Life Vest IMAX Scout Boat Rods

The multiplier reel has a lightweight, corrosion-resistant frame and side plates plus a machined aluminium, anodised spool, with a ported graphite frame design plus a stainless-steel reel foot for strength. There’s also a dependable multi-disc Rulidium drag system, a self-lubricating gear system and an aluminium power handle with T-style knobs.

This range has been designed for the saltwater angler who looks for reliability and practicality. Each rod in the Ocean Scout range features a 24T HM carbon blank created with a unique taper to optimise the action and strength of the rod. Each rod is supplied in a hard carry case and there are two series available – one for surf/ beachcasting and one for boat fishing.

IMAX Boat Rod

IMAX Boat Jacket

A range of saltwater rods is finally available from IMAX. As with all the other products of the Imax range, quality and reliability have been the two main targets of the team while developing these rods. In this very specialised range you’ll find the right tool for any kind of saltwater fishing. All rods include saltwater-proof SiC guides, high-modulus carbon blanks, high-visibility tips and heavy-duty and saltwaterproof reel seats, each supplied with a luxury carry bag.

Packed with detail, this tough shell fabric will protect you under all weather conditions. It has 100 per cent waterproof PU lamination of 8,000mm and breathability of 5,000 mvp, plus taped seams, 140g thermoinsulation for warmth with a 90T polyester taffeta inner lining.

This lightweight design ensures comfort when wearing a life vest on top of your outfit for maximum security.

Savage Sandeel Lure This stunning and unique lure is a super natural sandeel imitation. The sandeel is the favourite snack of many predators and this softbodied lure has the most fantastic swimming action. This is Savage Gear’s first 100 per cent saltwater-specific lure. It’s been designed mainly for vertical fishing but has also proved to be deadly as a swimbait and even for trolling.The swimming action

The Savage Gear sandeel lure is the brand’s first 100 per cent saltwater-specific lure. With strong tear-resistant nylon and 210D Oxford fabric printed with the recognisable Savage Gear jaw logo, automatic inflation time is less than five seconds but it’s also manually inflatable for double security. Equipped with a 33g CO2 cylinder for buoyancy, it’s suitable in temperatures ranging from minus 30oC to plus 65oC.

is so real; you have to see it to believe it The lure is fitted with topquality Japanese carbon-steel saltwater-grade hooks to withstand brutal attacks and land big predators. It’s excellent for cod, sea bass, coalfish or even small halibut.

Savage Cutbait Herring Lures This Cutbait Herring paddletail and curltail combo pack features the ever-popular Cutbait Herring upgraded with a super curltail body, imitating a baby wolf-fish or burbot – providing the choice of the rocking paddletail or the flashing curltail. The curltail version can be fished at very slow speeds and the paddletail is superb for fast currents and more active presentations.

SVENDSEN SPORT The unique Savage Sandeel lures boast a great action.

Svendsen Sport T: 01827 59659 E: [email protected] W: www.svendsen-sport.com

www.tandgmagazine.com

p72-73_T&G_05_Svendsen.indd 2

73

15/04/2015 10:35

FEATURE

Stocking the right range is easy With more product lines than ever, Range Right is a go-to supplier for pretty much everything your shooting shop will need.

O

ver the last few years shooting distributor Range Right has grown significantly, adding more key brands and expanding into more and more sectors. The Harrogate-based firm’s 2015/2016 catalogue is more comprehensive than ever. Compare it to the previous one and the growth is self-evident. Indeed, this year’s issue boasts a whopping 20 extra pages, all containing some of the latest products and brands available. The top brands available would take a long time to list but they include Abbey Gun Care, Barnett, Bear Grylls, Crosman, Gerber, Gunpower, Hammerli, Walther, HSF, Kral, MacWet, RWS, Sabatti, Salvinelli, Sig Sauer, Umarex and Weihrauch, along with Range Right‘s own Solutions brand.

Geared up Of course, most dealers will be keen to know “what’s new?” and Range Right does not disappoint.

74

Sig Sauer’s .22LR models in three options are sure to generate some interest, as is Sabatti’s Rover Tactical centrefire rifle. One key talking point will undoubtedly be the Salvinelli Monarch and Duke shotguns, which perform as well as they look, combining modern techniques with traditional craftsmanship. Walther’s Rotex bolt-action PCP air rifle is an eye-catcher, as are additions to its CO2 pistol range and additional finishes to its Colt M45 pistols. Crosman’s Nitro-Piston MTR77 and TR77 airguns also make an appearance in the catalogue, boasting tactical styling and complete with CenterPoint 4x32 scopes.

For those keen on boosting the ladies’ market there is even a pump-action pellet and BB gun, the AG9, available in pink. The AirForceOne brand has been gathering pace of late and it has a selection of airguns at good prices, but perhaps the biggest news here is the launch of the AF1 Tyson bullpup-style PCP, the AF1/15 sidelever model and the already award-winning Trophy CO2 target pistols. More Sportsmatch scope mounts mean even more options for your customers, while Clulite offers its Trio pro gun light package with three interchangeable coloured heads. A real coup for Range Right are the top-quality Vortex Diamondback binoculars made from aircraft-grade aluminium, with fully multi-coated lenses for great light transmission and argonpurged for the ultimate in fog- and waterproofing. The biometric safes – for both guns and ammo – have also been a talking point for retailers and customers alike and

there is a great selection on offer. Of course, Range Right has also been making headway with its own-brand, Solutions, covering key items that it knows will sell well. It has now added more waterproof gun cases, for everything from rifles and shotguns to pistols. Rugged and airtight, these are available in a range of sizes. Meanwhile, alongside leading brands like Barnett, Petron and Armex, the firm also has Solutions archery gear, including starter kits. Add in further products to the extensive HSF clothing range – including green and tweed gilets and jackets plus the camoupatterned Trend hoody and jacket and you have even more reasons to choose Range Right for your orders.

Range Right T: 01423 881919 E: [email protected] W: www.range-right.co.uk

www.tandgmagazine.com

p074_T&G_05_rangeright.indd 1

13/04/2015 16:14

CLASSIFIEDS TACKLE & GUN MANUFACTURERS AND WHOLESALERS

ES LV 4 VA201 EW R N FO

UK DISTRIBUTOR WANTED UK T: 0151 604 1788 M: 07768 406377 E: [email protected] FRANCE T: 0033 (0) 3277 45145 M: 0033 (0) 6500 74421 E: [email protected]

THE NEW PROTON FAMILY LEAD-FREE AD-FREE DIABOLO Tungsten

100% QUALITY 100% MARK-UP STOCK THE FLIES EVERYONE IS TALKING ABOUT

CALL CRAIG BARR

07921335197

[email protected]

Zinc

S D OR TE UT AN RIB W ST DI

UK

44.5 .5mm mm / 5.55mm

Fireball

• LEAD FREE • HARD-HITTING PELLETS LLETS TS OXIC • ROCKET MATERIAL • NON-TOXIC

TOMORROW’S TECHNOLOGY TODAY BY L J CAMMELL (MERSEYSIDE) LTD UK T: 0151 604 1788 M: 07768 406377 E: [email protected] FRANCE T: 0033 (0) 3277 45145 M: 0033 (0) 6500 74421 E: [email protected]

TO ADVERTISE HERE CONTACT:

CAROLINE MANDARACAS

07738 457110 [email protected]

gantel.co.uk NEW WEBSITE OPEN FOR BUSINESS Wholesale tackle with regular updates and weekly specials.

CLASSIFIEDS

To advertise contact:

Caroline Mandaracas Mob: 07738 457110 E-mail: [email protected]

p076+77_T&G_05_Classifieds.indd 1

15/04/2015 15:33

CLASSIFIEDS

VACANCY

Country Clothing Manager Our busy and expanding gun and country clothing shop is looking for a full-time person to run our thriving clothing department.

The Position As front-of-house, you will be the first person our customers see, giving a warm welcome and a fantastic first impression of our business. You will greet customers as they arrive, understand their needs, and help them find what they’re looking for.

We are therefore looking for someone who: Has excellent interpersonal skills, is friendly and approachable, has a warm personality and gives a good first impression.

VACANCY

Along with making our customers feel welcome, you will also be responsible for:

DO YOU HAVE A JOB VACANCY YOU WANT TO ANNOUNCE? ADVERTISE TO THE WHOLE TRADE FOR ONLY £80 PER MONTH Simply contact Caroline Mandaracas Tel: 01245 607 231 Mob: 07738 457 110 E-mail: [email protected] Skype: caroline-tg

TACKLE

& GUNS

p076+77_T&G_05_Classifieds.indd 2

TACKLE

& GUNS

• Advising customers on their purchases • Helping with promotions • Use of the till / cash handling • Answering phone calls and customer queries • Booking customer appointments • Replenishing, displaying stock and stock-room control • Keeping the shop clean, tidy and clutter-free • Providing ‘5-star’ customer service • Looking after corporate clients and client groups • Ensuring sales targets are met • Keeping the dedicated clothing website and social media up to date with new items and promotions

Interested? Please send your CV and a covering letter to:

[email protected] For more information, please call David on: 01844 238308

15/04/2015 15:33

OPINION

Sean O’Driscoll

Making the right decisions

T

hank you to everyone who sent in your best wishes to the team at DHP following the death of David Hall. We held a service that I believe David would have been happy with and if he were looking down from above then he would have been chuffed with the turnout. He was one of those who wanted his life to be judged by the number of people that turned up at his funeral.The fact that it was the biggest service that the crematorium has ever held, and it was standing room only for many, would have met David’s expectations. For me it wasn’t until I saw the coffin being carried in that the reality of the situation actually struck home.The man who had been an important part of my life for some 15 years was gone and the full responsibility for running the business was handed over. David’s widow, Cherry, will continue to own DHP and I shall meet with her regularly to update her on the company. Being in this position makes you realise the daily pressures that all those who own businesses have. Every decision YOU make will affect the business in some way, no matter how small that decision

might be. You are responsible for your own livelihood but, more importantly, if you employ staff, their livelihoods.The decisions you make will have a direct bearing on their futures. When David was alive I always knew that, ultimately, he would have the final decision. So if it went wrong, it was HIS decision. This didn’t stop me making decisions but it was his company so his overall responsibility. It doesn’t matter if you are a one-man band or heading up the largest companies in the shooting and fishing industries, that ultimate responsibility is yours. I am sure that a small-shop owner faces the same issues (although

on a different scale) to that of the owners of our largest players. Making important decisions is perhaps the hardest thing to do in business because you are always thinking about the consequences, but you have to be brave. You can’t offload the decision-making process because you don’t want the responsibility. It is YOUR responsibility! This is the biggest change that I have experienced since David passed away. It has given me massive respect for all you ladies and gents out there who have this overall responsibility. Many of you have been doing it for years, through the bad times as well as the good.The sacrifices and personal investment in time, money and emotion cannot really be measured. I now fully understand what you go through on a daily basis and I can’t praise you enough for what you do for your business and the people you employ. The people who own the businesses by and large run the fishing and shooting trades and we have to be grateful for what each and every one brings to the table. Long may they continue to play a vital role in our futures.

EDITORIAL Editor In Chief: John Hunter Tel: 01327 315412 Mobile: 07990 542958 E-mail: [email protected] Sub Editor: Dean Kirkman

ADVERTISING Business Development Manager: Caroline Mandaracas Tel: 01245 607231 Mobile: 07738 457110 E-mail: [email protected] Publisher: Sean O’Driscoll Tel: 01327 315407 Mobile: 07788 922976 E-mail: [email protected] Ad Production Manager: Paul Evans Tel: 01327 315450 Production Controller: Lea Terry Tel: 01327 315423

DESIGN Creative Director: Mark Grafton Head Designer: Fiona Brett Advert Design: Stephanie Horn Reprographics Manager: Derek Mooney Repro Assistant: Adam Mason

David Hall Publishing Ltd, 1 Whittle Close, Drayton Fields, Daventry, Northamptonshire NN11 8RQ Tel: +44 (0)1327 311999 Fax: +44 (0)1327 315430 Website: www.tandgmagazine.com www.facebook.com/tackleandguns Twitter: @tackleandguns

Statistics – Who gets this magazine? This month’s edition of Tackle & Guns has been sent out to a total of 5,343 people in the industry. This is broken down as follows: Retailers of both fishing and shooting 711 Agents and reps of both fishing and shooting – including clothing 94 Wholesalers and manufacturers of both fishing and shooting – including clothing 102 Retailers of fishing equipment only 1,619 Agents of fishing equipment only 187 Wholesalers and manufacturers of fishing 588 equipment only

78

Fisheries 265 Retailers of shooting equipment only 757 Agents of shooting equipment only 42 Wholesalers and manufacturers of shooting equipment only 307 Shooting grounds and clubs 290 Press, public relations and others 326 Firearm officers 55 Total circulation 5,343

DHP Ltd welcomes unsolicited manuscripts, news and ideas. However, we regret that we are unable to guarantee the return of any material submitted. All material used remains the copyright of DHP Ltd. Views expressed by contributors are not necessarily those of the publisher, editor or the staff of the magazine. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electrical, mechanical, photocopying, recording or otherwise without the prior permission of DHP Ltd. All rights reserved.

www.tandgmagazine.com

p078_T&G_05_Parting Shot.indd 1

15/04/2015 10:36

p079_T&G_05_Dennett.indd 1

14/04/2015 08:51

ARE YOU A MULTI-SHOT NSTO IN OWCK TROPHY WINNER? !

Whether you are seeking to add some silverware to your sideboard, or keen to zap that monster rodent, now's the time to do it with the all-new AirForceOne "Trophy" CO2 Pistol. You Choose: The .177 Trophy Target, for ultra-accurate 'out of the box' target shooting, or the .22 Trophy Vermin! For maximum, non-FAC, pistol power which equals rapid rodent redundancy!

Scope not included.

Following on from the success of the single shot ....

• • • • • • •

Features 9-shot (.177) or 7-shot (.22) self-indexing rotary magazines 5.5ft/lbs Muzzle Energy (pellet dependant) - without pumping! 1 x 12G CO2 Cartridge = 40 full-power shots Free-floating barrel Dark Stained Beech, Competition-style, Stock with palm shelf Adjustable foresight 9/11mm Scope dovetail

AVAILAB

LE IN

.177 & .2

2

ORDER TODAY - AND BECOME A TROPHY WINNER! Unit 4, Freemans Way, Harrogate Business Park, Wetherby Road, Harrogate, North Yorkshire. HG3 1DH t. 01423 881919 f. 01423 881717 e. [email protected] w. www.range-right.co.uk p080_T&G_05_Range Right.indd 1

14/04/2015 08:51