Ebook Ingles Para BUSINESS

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com Teacher Beth

Inglês para brasileiros

 Hi friends! Tudo bem? Eu sou a Teacher Beth. Sou de Seattle, Washington nos Estados Unidos, mas agora eu moro em Florianópolis, SC no Brasil. Eu amo o Brasil e tudo o que estou aprendendo aqui. Eu sou formada em linguística e espanhol pela Western Washington University. Também tenho um certificado de ensino de inglês para falantes de outras línguas (TESOL). Agora eu estou no programa de mestrado na Universidade Federal de Santa Catarina estudando “English Literature and Linguistics.” Tenho experiência como professora de inglês nos EUA e também em outros países, incluindo Itália, Indonesia, e Myanmar. Além de ser professora, eu também tenho bastante experiência como estudante em línguas estrangeiras. Eu falo 6 línguas, incluindo o português! Tenho muita paixão em aprender línguas e estou muito feliz em poder te ajudar a aprender inglês!

Conecte-se em nossas redes sociais! @inglesnahora

Ingles Na Hora

@inglesnahora.br

                                                          

                                       

                                    

                                                 

inglesnahora

Chapter 1 INTRODUCTIONS Introduções

Expressions Expressions you can use when you have previously heard about someone, but never met them in-person before:

“You must be...” “...has told me a lot about you.” Expressions you can use when you think you might have previously met someone in-person, but you are unsure:

“I think we’ve met before.” “Yes! We met in __________.” “No, I don’t think so, sorry.”

Expressions you can use when you meet someone for the first time:

“ I don’t think we’ve met before. I’m ______.”

In the United States, it is uncommon to greet other people with a kiss on the cheek, especially in business settings. The most culturally appropriate greeting is to shake hands. In business settings, it is also common to introduce yourself WITHOUT the verb “to be”. For example, normally we could say something like “I am Beth” or “My name is Beth.” HOWEVER, in a business setting, I could also just say “Beth” (often while shaking hands).

Dialogues

Dialogue #1 A: Hello, you must be Susan! Matthew has told me a lot about you. B: Yes, I am. Nice to meet you. What is your name? A: Oh, sorry. David. It’s a pleasure.

Dialogue #2 A: Excuse me, I think we’ve met before. My name is Carl. B: No, I don’t think so, sorry. Where do you remember me from? A: The conference in Chicago last year. You gave a presentation right before I did. B: Oh, yes! We met during the interval between presentations. You’re right! Brittany. Nice to see you again!

Dialogue #3 A: I don’t think we’ve met before. Michelle. B: Nice to meet you, Michelle. Claudio. A: Nice to meet you too.

Chapter 2 DEPARTMENTS AND JOB POSITIONS Departamentos e Cargos de Trabalho

Vocabulary Administration – administração Production - produção Research and Development (R&D) – pesquisa e desenvolvimento Purchasing - compras Human Resources (HR) – recursos humanos (RH) Sales - vendas Finance – finanças Marketing - marketing Legal - legal Public Relations (PR) – relações públicas Information Technology (IT) – tecnologia de informação Employer – empregador Employee – empregado CEO (Chief Executive Officer) – CEO (Diretor Executivo) CFO (Chief Financial Officer) – diretor financeiro Manager – gerente Supervisor - supervisor Assistant – assitente To be responsible for – ficar responsável por To look after – cuidar de To deal with – lidar com To be in charge of – estar no commando de To be promoted – ser promovido

Dialogue #4 A: Hi there, I’m Vanessa. I’m a new employee. I’m looking for Jared. Do you know where I could find him? B: Hello Vanessa. Actually, I’m Jared. Nice to meet you! Martin said that you would be on your way over. I’ll be training you this afternoon. A: Oh, perfect! Nice to meet you too. So, are you the manager for this department? B: Well, I’ll be your supervisor, but Brenda is the manager for R&D. A: Oh, I haven’t met her yet. B: You will soon. We have a team meeting tomorrow. A: That’s great. So, what will I be responsible for in this new position? B: Well, you will deal with understanding customer needs through surveys which we can then use to develop and improve products to fit those needs. We’ll be working closely together with the marketing department. A: That sounds great!

Chapter 3 MONEY AND FINANCE Dinheiro e Finanças

Vocabulary Income – renda Budget – orçamento Overdraft – cheque especial To break even – igualar Accounts – contas Checking account – conta corrente Savings account – conta poupança Expenditure – despesas To get into debt – ficar endividado Profit margin – margem de lucro To make a loss – perder dinheiro To go out of business – falir To undercut competitors – cobrar menos dos concorrentes para o mesmo produto ou serviço Overheads – os custos regulais para manter uma empresa (como os salários dos empregados) At cost – o preço de um produto que cobre o custo de produzir ele sem ganhar lucro To peak – chegar ao ponto mais alto To drop – cair, especialemente em valor

Exchange rate – a quantidade de dinheiro que você recebe em uma moeda quando troca por outro (dólares por reais, por exemplo) Upturn in the Market – uma mudança positiva para uma empresa Cash flow – a velocidade em que o dinheiro entra e sai de uma empresa Sales figures – o valor de todas as vendas durante um período específico Economic downturn – um declínio grande em atividade econômica

Dialogue #5 A: How did Company Y do this month? B: Well, they are undercutting their competitors. So, they have lots of new customers. A: Wow, that’s great! Unfortunately, I heard that Company X went out of business. They got into debt and just couldn’t make it through the economic downturn. B: I heard that too. It’s really a shame.

Chapter 4 TECHNOLOGY AND COMMUNICATION Tecnologia e Comunicação

Vocabulary To access – entrar ou conectar com algo Up to date - atualizado Connected to - conectado a Work online – trabalhar online Download an app – baixar um aplicativo Network - network Automated - automatizado Mobile device – celular/tablet/technologia pequeno que pode ser levado facilmente na mão Work offline – trabalhar sem conexão de internet Back up – salvar uma copia extra de algum documento se por acaso perde o orignal User-friendly – fácil para ser usado An email has bounced – um email voltou ao escrtior automaticamente sem chegar a outra pessoa Website - site Videoconference - videoconferência Conference call – ligação de grupo por telefone To charge - caregar Software – programa de computador / software A username and password – nome de usuário e senha

Dialogue #6 A: Good afternoon Liz, how did the conference call go today? B: Well, in the beginning it was great, but the call started breaking up at the end, so we finished early. A: Oh, darn! Were you able to discuss the new user-friendly website? B: Yes, we had the chance to talk about that before the call ended. Melissa is going to work on the website to make it more up to date. She’s in charge of our social media as well, and she asked everyone to download the new app she shared so that we can engage with the company’s account. A: Ah that’s great! Will other employees have access to the social media account as well? Or will she be working on it on her own? B: We have a team of 3 employees who will work together. Melissa already shared the username and password with the team. A: Great!

Chapter 5 PRODUCTION Produção

Vocabulary Production line - linha de produção One-off production - peça única Raw materials - matéria prima Prototype - protótipo Mass production - produção em massa To manufacture - fabricar Handmade - feito à mão Overproduction - produção em excesso Product testing - teste de produto Product approval - aprovação do produto Packaging - embalagem Process - processo Ethically sourced - origem ética Stock - estoque Factory - fábrica Shipping - remessa Labor intensive - trabalho intensivo Warehouse - armazém Quality control - controle de qualidade Supplier - fornecedor

Dialogue #7 A: How is production of the new model of watches coming along? B: Well the cost of raw materials has been increasing, so we’ve needed to raise our prices. A: And how about the standard model? B: We have a lot of stock currently. We’ll need to sell it all before we produce any more. We’ve had an overproduction of this model in the factory.

Chapter 6 Marketing Marketing

Vocabulary Advertising agency - agência de propaganda Advertisement / ad - anúncio Copywriter - um profissional que escreve textos para marketing Write copy - escrever textos para marketing Consumer - consumidor Market research - pesquisa de mercado Sales pitch- apresentação de um produto ou serviço para um potencial cliente Free sample - amostra grátis Brand - marca Logo - logotipo Slogan / tagline - slogan Unique selling point / USP - ponto único de venda Special offer - oferta especial Flyer - folheto promocional Launch - lançamento Direct mail - mala direta Coupons - cupons To promote - promover Publicity - publicidade Press release - comunicado de emprensa Door-to-door sales - vendas de porta em porta

Word of mouth - boca a boca Poster - poster Billboard - outdoor Sponsor - patrocinador Merchandise - merchandise (mercadoria) Television advertising - publicidade na televisão Radio advertising - publicidade em rádio Telemarketing - telemarketing

Dialogue #8 A: How did the new product launch go? B: It was fantastic! We really invested in our online marketing this time, and it was much more successful than the last launch. A: Nice! I noticed that you made a lot of changes in the design as well – a new logo and slogan… B: Yes! We started offering free samples of our merchandise as well. That worked really well! Working with social media influencers helped to increase our publicity as well, and new customers have been coming from word of mouth now too! A: Wow, that’s really great news!

Chapter 7 JOB SKILLS AND PROFESSIONAL ATTRIBUTES Habilidades e Atributos Profissionais

Vocabulary Appraisal - avaliação Bonus - bônus To approve - aprovar To delegate - delegar To be promoted - ser promovido Performance - atuação To allocate a task - atribuir uma tarefa To designate - designar Organization - organização IT / computing - TI / computação Administration - administração Problem-solving - solução de problemas Data analysis - análise de dados Decision – making - tomada de decisão Teamwork - trabalho em equipe Fast learner - rápido para aprender Customer service - atendimento ao cliente Interpersonal skills - habilidades interpessoais Leadership - liderença Research - pesquisa Fluent in languages - fluente em idiomas Attention to details - atenção aos detalhes Public speaking - falar em público

Negotiating - negocição Written communication - comunicação escrita Initiative - iniciativa Telephone manner - maneira de se comunicar por telefone Work well under pressure - trabalhar bem sob pressão Able to drive - capaz de dirigir Project management - gerenciamento de projetos Time management - gerenciamento de tempo Accurate - preciso Adaptable - adaptável Ambitious - ambicioso Calm - calmo Confident - confiante Creative - criativo Customer-focused - focado no cliente Determined - determinado Efficient - eficiente Energetic - energético Flexible - flexível Hardworking - trabalha duro Honest - honesto Independent - independente Innovative - inovativo Motivated - motivado Organized - organizado Patient - paciente Practical - prático

Practical - prático Professional - profissional Punctual - pontual Reliable - confiável Responsible - responsável

Dialogue #9 A: Good afternoon, Leo. Thank you for coming in today. B: Good afternoon. Of course! The pleasure is mine. Thank you so much for having me. A: So Leo, can you tell me a little bit about yourself? B: Well, I am from Florianópolis in the state of Santa Catarina, Brazil. My previous job was working for Company Z as a team leader. In this position, I feel that I was able to develop strong leadership and written communication skills. In general, I would also say that I have excellent organization and negotiating skills. I am fluent in English and Spanish, aside from my native language of Portuguese, too. A: That’s great. You will need to be very organized for this position, so that’s good to hear. How do you do under pressure? This job can be stressful at times. B: Well, as a team leader I had a lot of responsibility and needed to be good at problem solving and time management – Acquiring these skills has helped me to work well under pressure. Instead of getting stressed, I get busy working! A: Wonderful! Well, it was great to meet you Leo. I will be in touch soon. B: Thank you so much, Carol. Have a great rest of your day. A: You too.

Chapter 8 MEETINGS Reuniões

Vocabulary Main objective – objetivo principal Absent – ausente Show of hands – amostra de mãos Attendees – participantes Strategy – estrategia Action points - pontos de ação Unanimous agreement - acordo unânime To take look at – dar uma olhada em To interrupt - interromper To discuss - discutir To suggest / to propose – sugerir / propor To run out of time – ficar sem tempo To take questions – tirar dúvidas To sum up – resumir To send out the agenda – enviar a agenda To give a presentation – dar uma apresentação To reach a consensus – chegar em um consenso To take minutes – tomar notas (em reunião de trabalho) To review the minutes - revisar as notas de uma reunião To wrap up – terminar logo To sum up – resumir To give a round of applause - dar uma salva de palmas

Dialogue #10 A: Good morning staff, thank you all for coming today. During this meeting, we will be looking at the new strategies that the marketing department has come up with for next quarter. Kimberly is going to start us off by giving a presentation. Please give a round of applause to welcome her. B: Thank you, Steven, and thank you all for having me. The main objective of my presentation is to explain our strategy for increasing sales to young buyers. My team and I would like to propose a new logo and three action points for us to work on. I will take questions at the end of the presentation, and then I believe Steven will lead us in a show of hands to make a decision, isn’t that right Steven? A: Yes, the idea is for us to reach a consensus by the end of the meeting. B: Great, I’ll go ahead and get started then. Thank you!

Chapter 9 INDUSTRIES Indústrias

Vocabulary Education - educação acadêmica Healthcare - saúde Food - alimentícia Chemical - química Construction - construção Agriculture / Farming - agricultura Energy - energia Electronics - eletrônicos Entertainment - entretenimento Fashion - moda Finance - finanças Fishing - pesca Hospitality - hotelaria Journalism - jornalismo Manufacturing - fabricação Advertising - publicidade Mining - mineração Petroleum - petrolífera Pharmaceutical - farmacêutica Real Estate - imobiliária Recycling - reciclagem Shipping - remessa Tourism - turismo Transportation - transporte

Dialogue #11 A: Hi Gabriel, how are you? B: Hi Kamilla, I’m great, and you? A: Doing well, thanks. I’ve actually been thinking about changing jobs recently. B: Oh really? Are you thinking about moving to another tourism company? A: No, actually I’m thinking about moving to a whole new industry. My friend works in real estate and said that he loves it. B: Wow, that’s a big change! A: Yeah, but I think I’m ready for it. What about you? Are you still working in journalism? B: Yes, I am. I love it! I couldn’t see myself doing anything else. A: That’s great!

Chapter 10 OFFICE EQUIPMENT Equipamento de Escritório

Vocabulary Computer - computador Screen - tela Keyboard - teclado Mouse - mouse Printer - impressora Slides - slides Handout - folheto Laptop - notebook Tablet - tablet Touch screen - touch screen Cursor - cursor Projector - projetor Projector screen - tela do projetor Podium - pódio Power button - botão de energia Charger - carregador Power cable - cabo de energia Low battery - bateria fraca Clicker - clicker Pointer - ponteiro Cue cards - cartões com informações para auxiliar em uma explicação USB drive / flash drive - pendrive Router - roteador

Microphone – microfone Speakers - alto falantes Chairs – cadeiras Scanner - scanner Webcam – webcam Voice recorder - gravador de voz Flipchart - cavalete Whiteboard - quadro branco Erasable markers - marcador para quadro branco Graph - gráfico Pie chart - gráfico de pizza Flow chart - fluxograma Table - tabela Report - relatório

Dialogue #12 A: Hi Maria! Do you need some help preparing for your presentation? You look a little stressed. B: Hi Nelson! Yes, I would really appreciate some help, actually. I’m trying to get all of the materials together, but I’m having trouble finding everything. Do you know where the pointer is?

A: Ah yes, it’s next to the scanner in the next room. I’ll grab it for you. B: Thank you so much! A: Anything else? Do you have your cue cards and the handouts? B: Yes, I already left those on the podium. A: Perfect! And how about your slides? Are they ready? B: I think so. I just wanted to double-check and make sure that the projector is working well. A: Ok. Let me grab the pointer for you and then I’ll be back to help! B: Thank you! You’re a lifesaver!

Chapter 11 BUSINESS EXPRESSIONS AND JARGON Expressões e Jargões de Negócios

Vocabulary To be ahead of the game – estar na frente dos concorrentes To do something by the book – seguir á risca To be on the same page – estar de acordo To fill someone’s shoes – fazer o papel de alguém To go to the extra mile – se esforçar a mais do esperado To touch base – falar com alguém brevemente para se atualizar To see eye to eye – estar totalmente de acordo To call it a day – parar a atividade To go back to square one – voltar ao início To cut corners – simplificar (fazer algo de maneira mais rápida e/ou barata para se beneficiar) Up and running – funcionando corretamente Change of pace – um aumento ou redução na velocidade (ex: na produção de uma empresa) Ballpark figure – estimativa aproximada Up in the air – incerto e não decidido Game plan – estratégia planejada Groundbreaking – algo novo, original que não havia antes Shoo-in – alguém que com certeza irá ganhar (uma promoção, um novo trabalho etc...) To have one’s foot in the door - estar um passo a frente

In a nutshell – resumindo To clinch the deal – finalmente fechar um acordo To corner the market – dominar uma área do mercado

Dialogue #13 A: I know it’s always difficult to fill someone’s shoes. How are you doing covering for Jasmine as supervisor? B: It’s not too bad, actually. I touch base with the manager once a week. He and I see eye to eye on the way things should be done. Besides that, we have a really great team. Everyone goes the extra mile and never cuts corners. So, I’m enjoying it actually. Maybe I’d like to try for a promotion to do this full-time when Jasmine retires. A: That’s awesome! Well, you already have your foot in the door now. You’re a shoo-in! B: I hope so!

Para continuar praticando inglês adquira também o e-book “Pronúncia Fácil” acompanhado por áudios.

Escrito por Elisabeth & Leonardo Bunch Oliveira da Rosa

                          

                

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